Aaron wrote:Good post Mike, agree with you 100%. Trust is #1. I build my customer base one person at a time. First thing out of my mouth is to ask what goals the person has in mind, or what they want to improve in their herd. I am a straight shooter and will let you know if I can supply your needs, and if I can't, I will give you the names of people who can....regardless of their breed...although the Hereford people do tend to get mentioned first. Most people either have very vague goals or none at all, so it's usually not hard to please them.
You got it Aaron-and when you get those calls to deliver those "sight-unseen" bulls, you'll know you're trusted. It will also put you under some awful unecessary pressure.