Mike, maybe you read what you wanted to see, not what I wrote! I'm thankful that beef is "as high as it is", not that I believe it is high enough for those of us who need to make a living raising it. Fact is, beef is one of very few foods eaten at about what our all-knowing government officials believe we should be consuming. I believe more would be healthful for us and also good for our business.
Your little slam about Check off advertising in ag magazines is cute! But not really honest. It is required by law that cattle producers be told what is being done with the money. That is the purpose of those ads. And all you would need to do is ask people serving on your state Beef Council, and you are even welcome at their meetings to give them your advice on how to best spend the money, if you raise cattle.
Angus 62, don't you realize that all beef importers pay the beef check off at the same rate as US cattle producers do? And do you really believe it helped sell more of 'our' beef to have that 'raised in the USA' label on even the very poorest quality beef raised here??? I believe the better system is the one we have now, where those who choose to showcase their best beef in one of the more than 150 or so branded beef labels have more than just a country of origin, with some including information about the product and even identify the producer! I believe that is a great idea, one that was prevented in the flawed law which did not allow for identification of the producer. I realize some of you love to hate NCBA, but really, there are other cattle producer organizations running the Beef Check off, along with the thousands of members of NCBA. You really should learn the facts, maybe even get on one of the beef councils or the Cattlemens' Beef Board and contribute to the efforts if you believe it needs better management. No one is stopping you. Volunteer members are needed for those boards every year. There are term limits, so you need not worry about it being too many years of commitment. There is even some expenses paid, so it isn't a terrific financial burden, though it isn't a total free ride, but many people over the years have given cheerfully to help this industry we believed in so strongly.