Thanks FH! and Mike for sharing the information.
graybull, how about some detail? While I don't like that the AHA sells their approval of products to use the symbol, I realize the power that group CURRENTLY enjoys. The Beef CheckOff groups do not have that kind of power or the money to fight it. And it is irksome that so called charitable organizations like AHA seem so power and dollar greedy!
Isn't it a fact that beef may be the only food of those quasi-regulated for amount consumed is currently eaten at LESS than recommended amounts? Therefore, encouraging more consumers to increase their beef consumption UP to the recommended amount will INCREASE beef sales!
My guess, based on past 'talk' at some related meetings, is that the symbol IS increasing beef sales of what sometimes are less popular cuts, being considered not top of the line. And that doesn't mean the leaner cuts are of less quality, but imo, Sirloin and others on the list sure are tops for flavor and with proper preparation and cooking methods advised by CheckOff programs, are some of the most flavorful. They can rate right up with the highest priced, fattier cuts for flavor and tenderness.
I believe that as more research proves the nutritional benefits we know beef has, but don't have approved research of proof, we will have stronger bargaining points with groups such as AHA, or will find greater benefit in ignoring their dictates.