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Mike

Well-known member
White House Lawyers Look to Limit Commercial Use of President
Julianna Goldman – Fri Jan 30, 4:16 pm ET
(Bloomberg) -- Barack Obama’s popularity makes him a marketer’s dream. Now, the honeymoon may be over for those trying to profit from his appeal.

White House lawyers want to control the use of the president’s image, recognizing the worldwide fascination about Obama’s election, First Amendment free-speech rights and easy access to videos and photos on the Web.

“Our lawyers are working on developing a policy that will protect the presidential image while being careful not to squelch the overwhelming enthusiasm that the public has for the president,” White House spokeswoman Jen Psaki said.

Obama’s calls for change and his “Yes We Can” campaign mantra are being evoked to sell assembly-required furniture in Ikea’s “Embrace Change” marketing campaign, bargain airfares during Southwest Airlines Inc.’s “Yes You Can” sale and “Yes Pecan” ice cream at Ben & Jerry’s Homemade Inc. shops.

“I can’t remember this ever happening to an active politician before, as a spokesperson or as an image for a brand,” said Brad Adgate, director of research for Horizon Media Inc., a New York-based advertising agency. “He’s in the highest profile of any person in the world right now.”
 

Tam

Well-known member
Now I have been told that when one enters the public eye (IE runs for election) they are openning themselves up to what ever hate filled crap somebody wants to make up about them. At least that is what we were told about Palin HOW MANY TIMES. What makes me think that only those with a God Like Message will be given access to his image. :???:
 

backhoeboogie

Well-known member
Those companies embracing this are going to hurt themselves with some. Long term it is going to be worse. They are going to wish they had not drank that.
 

Tam

Well-known member
backhoeboogie said:
Those companies embracing this are going to hurt themselves with some. Long term it is going to be worse. They are going to wish they had not drank that.

Yes about the time Obama closes Gitmo and one of those detainees implements a plan to attack the US on US soil again. Or when HIS stimulus package does exactly what most economist are warning it will do FAIL. Look for this guy's popularity to drop like a rock. :wink:

BTW this may be the exact reason the lawyers are looking to protect the Presidental image. Wouldn't want the world seeing people pinning his image up on dart boards :wink:
 

TexasBred

Well-known member
Tam said:
Now I have been told that when one enters the public eye (IE runs for election) they are openning themselves up to what ever hate filled crap somebody wants to make up about them. At least that is what we were told about Palin HOW MANY TIMES. What makes me think that only those with a God Like Message will be given access to his image. :???:

Or maybe on both knees with lips puckered will get you a "glance".
 
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