87% Checkoff Funded Programs Went to NCBA

[Econ101]

Econ.: "The only "idiot" on this posting is you for not understanding what I am writing and mischaracterizing it so you can "win" some silly argument about the soundness of your "opinion" of me."

Keep telling yourself that because your empty arguments certainly don't carry any weight.


~SH~

.....and you need to continue your job at the birthday party blowing up balloons instead of hot air here. You can not win an arguement on its merits, you have to resort to calling names and characterizing people with your judgements. Murgen had it right on his post.

Do you want the deal?

 

[RobertMac]

Thankfully the Beef Board is comprised of those who know it's more important to point out the strengths of beef than the failures or poultry and pork. If beef promotion was left up to idiots like Econ., poultry and pork would join R-CULT in their BSE fear mongering and take U.S. beef consumption into the tank.

RM, you can dispell the myths about beef without negative campaigning against poultry and pork. When poultry, pork, and beef fight, only the vegetarians win.


~SH~

SH, surely you have seen the Chick Filet ads...would you call those negative ads against beef? The Beef Board is gutless or lap dogs! If you want to TAKE BACK market share, you have to be aggressive!!!!!!!!

 

[Anonymous]

Have you tried to get on the Beef Council yet Robert Mac?

If not, why not? You have some good ideas you should be a part of implementing those ideas rather than being a sideline critic.


~SH~

 

[mrj]

Thankfully the Beef Board is comprised of those who know it's more important to point out the strengths of beef than the failures or poultry and pork. If beef promotion was left up to idiots like Econ., poultry and pork would join R-CULT in their BSE fear mongering and take U.S. beef consumption into the tank.

RM, you can dispell the myths about beef without negative campaigning against poultry and pork. When poultry, pork, and beef fight, only the vegetarians win.


~SH~

SH, surely you have seen the Chick Filet ads...would you call those negative ads against beef? The Beef Board is gutless or lap dogs! If you want to TAKE BACK market share, you have to be aggressive!!!!!!!!

I have not seen the Chick Filet ads, so don't really know what you refer to, but how does that qualify your comment: "the Beef Board is gutless or lap dogs!"?

However, isn't that a private company? If so, it would not have to adhere to any rules about it's ads. In effect, the CBB cannot disparage with unfounded or unfair statements any other commodity product. However, it can and has pointed out the factual nutritional differences between beef and poultry.

MRJ

 

[Anonymous]

UPDATE

I have been corresponding with Monte Reese of the Checkoff and talked with him again today on the phone about this bid question....

From what I have been able to gather was that this occurred back in July in committee meetings held in Nebraska- states checkoff board members and CBB members were involved in a producer communication committee meeting- at which they were looking at proposals for the paid media communications ( the paid ad program the checkoff sponsors on radio, TV, and in publications)....They looked at two presentations- one by NCBA's PR firm and the other by NLPA's firm (National Livestock Producers Assn.)...

According to Monte, the NCBA proposal cost more, but according to the committee was much better presented, and included much more product, and better covered what they felt the advertising should be... So the committee recommended the NCBA proposal, even tho it was more costly. They did not / and did not have the authority to award the contract- all they could do was recommend which they preferred...

That contract award was done later by the Beef Promotion Operating Committee and that NLPA could have presented their proposed bid to that committee, but did not...

So this was not two identical proposals being looked at-- they were proposals that had to be judged also on quantity and quality....Which could easily make a big difference in amounts of the bid......Probably would not raise a question if it wasn't for that huge conflict of interest problem that arises with NCBA and CBB.....

Monte is still sending me some records from the meetings- so if I glean more I'll let you know.......

 

[Econ101]

Thankfully the Beef Board is comprised of those who know it's more important to point out the strengths of beef than the failures or poultry and pork. If beef promotion was left up to idiots like Econ., poultry and pork would join R-CULT in their BSE fear mongering and take U.S. beef consumption into the tank.

RM, you can dispell the myths about beef without negative campaigning against poultry and pork. When poultry, pork, and beef fight, only the vegetarians win.


~SH~

SH, surely you have seen the Chick Filet ads...would you call those negative ads against beef? The Beef Board is gutless or lap dogs! If you want to TAKE BACK market share, you have to be aggressive!!!!!!!!

I have not seen the Chick Filet ads, so don't really know what you refer to, but how does that qualify your comment: "the Beef Board is gutless or lap dogs!"?

However, isn't that a private company? If so, it would not have to adhere to any rules about it's ads. In effect, the CBB cannot disparage with unfounded or unfair statements any other commodity product. However, it can and has pointed out the factual nutritional differences between beef and poultry.

MRJ

MRJ, If the advertising is so restricted, what good is it? Advertising that has these handicaps make the checkoff dollars less powerful. Maybe producer checkoff dollars should not be as restricted as other advertising dollars.

 

[mrj]

SH, surely you have seen the Chick Filet ads...would you call those negative ads against beef? The Beef Board is gutless or lap dogs! If you want to TAKE BACK market share, you have to be aggressive!!!!!!!!

I have not seen the Chick Filet ads, so don't really know what you refer to, but how does that qualify your comment: "the Beef Board is gutless or lap dogs!"?

However, isn't that a private company? If so, it would not have to adhere to any rules about it's ads. In effect, the CBB cannot disparage with unfounded or unfair statements any other commodity product. However, it can and has pointed out the factual nutritional differences between beef and poultry.

MRJ

MRJ, If the advertising is so restricted, what good is it? Advertising that has these handicaps make the checkoff dollars less powerful. Maybe producer checkoff dollars should not be as restricted as other advertising dollars.

Econ, I don't know whether the Checkoff is restricted by law, rule, whatever, or if it was a decision from the beginning by the producers running the show, which I believe is more probable since it jibes with the long-standing decision to do what is accurate, honest, science based.......you get the picture, hopefully.

Wouldn't you want a checkoff representing all cattle producers to adhere to a higher standard for honesty and accuracy of statements re. our product than we have seen all too many businesses use?

It has served served the cattle/beef industry well with consumers, government, media, medical professionals, that Beef Checkoff uses the best available, research backed information in materials and ads. With the backing of research, the aggressiveness can escalate. That is beginning to happen as that research is being finished.

BTW, the advertising is not the only place we are telling the story of beef to consumers. There are several websites you might find interesting. The one for young girls, in particular, has had some harsh criticism from PETA, so must be doing something right!!! That site is www.zip4teens.com

www.beefnutrition.com is aimed to health professionals and links to Council For Womens Nutrition, and info on Checkoff funded research, which, BTW, has the goal of finding measureably identifiable facts about beef nutrition.

That website you posted previously, with beef nutrition info on teenagers diets from an Iowa University was partially funded by the Beef Checkoff. I do not know if it was state, or national. States can do projects on their own, and it doesn't have to be in their own state, so it takes a little longer to track the source of funding in such cases.

MRJ