Yes dry aged beef has been mentioned.  Also Northern Rancher posted this web site of I believe Grassfarmer and the site or Grassfarmer one mentioned keeping the animals quiet and calm during the kill process.

I have asked this before in this thread I will ask again.  Why is substance about the difference in programs such as corporate practices versus the small independent guy. 

Why is it blame or cutting someone else down?

It is marketing plain and simple nothing more or less. Seems the ones that want to cry out the loudest about someone who is developing a nitch market and telling things like they are, these are the ones that are complacent with corporate America and what they dribble down to them for their product.  :wink: