There is an interesting report in Drovers CattleNetwork today. Link to it at http://www.cattlenetwork.com.cattle-news/latest/Cattle-raiser-convention-features-session-on-beef-product-development-trend-118518200.html.
It reports on a session presented by Dr. Molly McAdams who is a branding and product expert for Own Brand , H-E-B stores, prevalent in much of the southern and southeastern USA (where populations of consumers are very high).
Aside from that intersting story, it is just one example of the spouse of a past CEO of NCBA serving the Beef Checkoff very well, and who MAY have travelled with her husband at times when he was with NCBA.
The same has been true of spouses of other CEO's, many of whom have been assets to the cattle/beef industry while accompanying their spouse to meetings of both NCBA the Beef Checkoff organizations.
Unfortunately, due to jealousies of people who do not know, understand, or believe what the checkoff does, and what NCBA does, and how the costs are separated, have probably made it unlikely or even impossible for such assistance to continue.
mrj
It reports on a session presented by Dr. Molly McAdams who is a branding and product expert for Own Brand , H-E-B stores, prevalent in much of the southern and southeastern USA (where populations of consumers are very high).
Aside from that intersting story, it is just one example of the spouse of a past CEO of NCBA serving the Beef Checkoff very well, and who MAY have travelled with her husband at times when he was with NCBA.
The same has been true of spouses of other CEO's, many of whom have been assets to the cattle/beef industry while accompanying their spouse to meetings of both NCBA the Beef Checkoff organizations.
Unfortunately, due to jealousies of people who do not know, understand, or believe what the checkoff does, and what NCBA does, and how the costs are separated, have probably made it unlikely or even impossible for such assistance to continue.
mrj