Jinglebob said:
Funny, I have seen quite a few adds for Tyson chicken where they keep reminding everyone how HEALTHY their chiken is. Seems like they started right after the first BSE case was found. :shock:
JB, how long have you been actively in the cattle business? I'm not being critical, but wonder if you were doing something else, that you missed the "chicken attacks" on beef over the past many years.
Chicken has been advertised and promoted in magazines for AGES as being the more healthful "white meat". That was one of the reasons for the slide in beef demand, IMO, and I'm certainly not alone in that opinion.
Finally, in the past year or so, the checkoff funded research proved that the fat content of beef was comparable to chicken and the nutrient composition is far superior to chicken. That information has been given to consumers, and used in ads with checkoff dollars.
MRJ