- Apr 12, 2008
- Reaction score
- real world
Wonder how the left was able to mobilize so quickly on the Rush Limbaugh boycott? According to the architect behind it, Media Matters online strategy director Angelo Carusone, the project was actually created in 2009, but stayed inactive until the Sandra Fluke controversy boiled over (via Legal Insurrection):
I started Stop Rush in 2009, 2010, and when I went to register the domain, I saw that Rush owned StopRush.com….
The Beck work was working, and I kind of froze the Rush work, and experimented with it a little, to get a sense of who Rush’s advertisers were and what their comfort level with him was. It was definitely valuable, and I am glad I spent some time doing it. It has informed the work I am doing now.
The secondary boycott of Rush Limbaugh advertisers is portrayed in the media as a reaction to a groundswell of public outrage. In fact, the secondary boycott was initiated by and driven by Media Matters, which had a “Stop Limbaugh” campaign on the shelf waiting to be used, and was executed by Angelo Carusone, Director of Online Strategy for Media Matters.