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Canada Prepares For M-COOL

PORKER

Well-known member
Brian Dudgeon is the new President of the Bruce Cattlemen and says their group thinks marketing is one of the ways out of this.
***** He is right.


He says consumers want to buy Ontario product - so it's about time that every single grocery store had clearly marked Ontario beef.
****My herd bull came from Ontario,Peidmotease. They Got some great breeding stock across the pond.Those consumers know good beef!
 

Tex

Well-known member
PORKER said:
Brian Dudgeon is the new President of the Bruce Cattlemen and says their group thinks marketing is one of the ways out of this.
***** He is right.


He says consumers want to buy Ontario product - so it's about time that every single grocery store had clearly marked Ontario beef.
****My herd bull came from Ontario,Peidmotease. They Got some great breeding stock across the pond.Those consumers know good beef!

Good marketing is the way out of commodity beef--- but you have to have market differentiation and COOL provides that.

The grocers and some big food service providers don't want this. They are ruling the policy along with the packers. Their money is talking over public interest of right to know more information. It is the only reason COOL hasn't happened already. It puts producers in a position of commodity beef.
 

PORKER

Well-known member
There is going to be plenty of commodity beef . This will be gotten cheap as it won't have traceable records from retailers back to the cow calf man. I see two pricing structures coming. One price for non traceable beef and one for Traceable COOL Beef. Consumers want to buy Ontario product ,so how do you prove it at retail ? Put a SSI_178653406F code on the package.
 

PORKER

Well-known member
Stopped down at SSI offices to get my laptop updated ,instead I got a new one. I found out why the Canadian's retire RFID tags after the animal is slaughtered, they have no need of traceback from the retail store and the database is too small or it would blow up.Maybe someone from Canada has a few other reasons.

That must be why the Russians can't get papers for meat shipments from Canada.
 

PORKER

Well-known member
Mandatory COOL Threatens Canada U.S. Partnerships in Pork(BEEF, Lamb, Goat, Produce, Poultry) Production

Karl Kynoch - Manitoba Pork Council
Farmscape for January 25, 2008 (Episode 2727)



Manitoba Pork Council is urging the U.S. government to allow a phase in period to give producers, processors and retailers the opportunity to adjust to Mandatory Country of Origin Labelling.

Under Mandatory U.S. Country of Origin Labelling legislation, scheduled to come into effect in September, fresh pork will have to be labelled according to the country in which it was born, raised and slaughtered.

Manitoba Pork Council Chair Karl Kynoch, in Des Moines, Iowa as part of a delegation attending the Iowa Pork Congress, reports Iowa producers are being told by some of the packers that, once the new labeling provisions take effect, they will stop buying pigs originating in Canada.



Clip-Karl Kynoch-Manitoba Pork Council

Manitoba has proven out to be very good at raising baby pigs and running sow operations.

In Iowa here we actually ship over two million head out of Manitoba of baby pigs and isoweans.

What has worked out well is that you bring those baby pigs here, put them right here in the centre of the corn belt and you have access to a lot of packers so it has worked very well to create these type of partnerships.

What's happened here now is some of the packers have started telling their producers that come September they are not going to continue to buy Canadian origin pigs.

We've been pushing for, that come September 08, that they have to allow a phase in period.

[b]For example they need to maybe take two years to phase this thing in and allow the packers and the producers and the retailers to figure out a way to make this thing work. (EVERYONE KNEW in 2002 when BUSH signed the COOL law and the RULES have been posted)[/b]

Hopefully we can see some pushback on the implementation lines and that will allow the producers to continue on doing business because there's a lot of uncertainty there right now on whether they should be breeding the sows because, if they breed them, will the packers buy them come September.



Kynoch notes some of the sows are already pregnant with pigs that will be born and scheduled for shipment south after the September 30 change so there is a lot that needs to be worked out quickly.

For Farmscape.Ca, I'm Bruce Cochrane.
 

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