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Ranchers.net

Beef Producers Need To Start Preparing for COOL



CKNX AM920 - Canada

1/16/2008



The Vice-President of the Canadian Cattlemen's Association says we've got to start using the systems we've got in place - in order to be ready for country of origin labelling.



Brad Wildeman says if we don't do anything - COOL could effect the prices we are getting in the US.



But Wildeman notes that there are Americans who do want our product because its a bit leaner and has a bit of a different taste.



That's why if we can use age verification, and on-farm food safety programs that don't costs a lot -- we could see a big benefit.
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