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Checkoff Petition

A

Anonymous

Guest
Is everyone aware of USCA's petition drive to get a USDA amendment to the Beef checkoff to allow a portion of it to be used for promoting USA born, raised, and slaughtered beef....

It could be one more step in getting NCBA's hand out of running everything the way the Packer boys want it...


http://www.uscattlemen.org/pdf_USCA/Checkoff_Petition3.pdf
 

mrj

Well-known member
Wasn't that COOL bill of goods sold as "Consumers want US born, bred, and processed beef...all we have to do is let them know which package of beef is a product of USA and they will choose that one"???

mrj
 
A

Anonymous

Guest
Maxine--its only common sense- since Australia is using a portion of its $5 or so checkoff- and Canadians are using part of their checkoff to advertise their beef- the tax paid by American producers should be used supporting USA BEEF- especially in our #1 market.....

But I forgot- you and your cult don't deal on common sense.....
 

Sandhusker

Well-known member
mrj said:
Wasn't that COOL bill of goods sold as "Consumers want US born, bred, and processed beef...all we have to do is let them know which package of beef is a product of USA and they will choose that one"???

mrj

Why do you keep fighting things that can help you and other producers? I just don't understand that at all. This is basic marketing, MRJ - high school business.

#1 Make your product available and identifiable. (COOL)
#2 Promote your product

And PLEEEAAASE don't fall back on that old "most beef is already US" nonsense. If you don't realize the trends in motion in this business today, you won't be in it long. South America is salvating at the possibilty of unlimited access to our markets and the USDA and your AMI partners are doing all they can to give it to them.
 

Red Robin

Well-known member
Did I miss where she said she was against spending part of the Check off money promoting COOL US beef? I guess I am the new MRJ defender. :lol:
 

Tommy

Well-known member
Red Robin...Did I miss where she said she was against spending part of the Check off money promoting COOL US beef? I guess I am the new MRJ defender.

RR....MJ, along with the NCBA is against doing that. Are you?
 

Silver

Well-known member
Perosnally I think you should spend every dollar you see fit to promote your beef. Thats free enterprise at its best. Beats the heck out of playing dirty pool with borders and such.
 

Red Robin

Well-known member
Tommy said:
Red Robin...Did I miss where she said she was against spending part of the Check off money promoting COOL US beef? I guess I am the new MRJ defender.

RR....MJ, along with the NCBA is against doing that. Are you?
nope, I'm for it. I am also for spending money supporting generic beef, are you?
 

Tommy

Well-known member
Red Robin...nope, I'm for it. I am also for spending money supporting generic beef, are you?

I am for advertising USA beef, not foreign beef.
 
A

Anonymous

Guest
Red Robin said:
Tommy said:
Red Robin...Did I miss where she said she was against spending part of the Check off money promoting COOL US beef? I guess I am the new MRJ defender.

RR....MJ, along with the NCBA is against doing that. Are you?
nope, I'm for it. I am also for spending money supporting generic beef, are you?

Part of the checkoff thats collected on the imports could be used for the generic "BEEF- Its Whats for Dinner" type ads....
 

Red Robin

Well-known member
If we take care of business and have a superior product, COOL will take care of the problem of competition. Don't be afraid to support beef in general. Ours is as good and as safe as any in the world and the American housewife will prefer it if it's a good value.
 

Tommy

Well-known member
Oldtimer...Part of the checkoff thats collected on the imports could be used for the generic "BEEF- Its Whats for Dinner" type ads....

In my opinion making importers pay into the checkoff is why we now only advertise generic beef. Why not let them advertise their own beef with their own money if they want? Let the checkoff just be American dollars?
 
A

Anonymous

Guest
Tommy said:
Oldtimer...Part of the checkoff thats collected on the imports could be used for the generic "BEEF- Its Whats for Dinner" type ads....

In my opinion making importers pay into the checkoff is why we now only advertise generic beef. Why not let them advertise their own beef with their own money if they want? Let the checkoff just be American dollars?

So you think the imports should have a free pass and not pay any checkoff- or we should give it back-- or should we (the US Beef Checkoff) go into the business of advertising specific foreign products :???:

They should still pay- because they have been/ and will continue reaping the benefits of the generic advertising and from the promotional and scientific advancements (ie- flatiron steak, ecoli research, etc.) that were funded with the checkoff.......
 

Sandhusker

Well-known member
Red Robin said:
If we take care of business and have a superior product, COOL will take care of the problem of competition. Don't be afraid to support beef in general. Ours is as good and as safe as any in the world and the American housewife will prefer it if it's a good value.

Why support beef in general? What is the gain? Coors doesn't support beer in general, Pepsi doesn't support pop in general, McDonalds doesn't support fast food in general....

Lets cut the nonsense and and get serious about selling OUR product.
 

Red Robin

Well-known member
Sandhusker said:
Red Robin said:
If we take care of business and have a superior product, COOL will take care of the problem of competition. Don't be afraid to support beef in general. Ours is as good and as safe as any in the world and the American housewife will prefer it if it's a good value.

Why support beef in general? What is the gain? Coors doesn't support beer in general, Pepsi doesn't support pop in general, McDonalds doesn't support fast food in general....

Lets cut the nonsense and and get serious about selling OUR product.
Kind of a poor example sandhusker. I'm not dead set either way but you do realize that coors sells a branded , final product. Hops growers of America might support an effort to sell hops in general and American hops in particular. We need a strong industry all the way from me to the consumer. If that means a little generic advertising to help the feeders, packers, etc. to make money it's no skin off my nose and very little of my money spent.
 

Sandhusker

Well-known member
Red Robin said:
Sandhusker said:
Red Robin said:
If we take care of business and have a superior product, COOL will take care of the problem of competition. Don't be afraid to support beef in general. Ours is as good and as safe as any in the world and the American housewife will prefer it if it's a good value.

Why support beef in general? What is the gain? Coors doesn't support beer in general, Pepsi doesn't support pop in general, McDonalds doesn't support fast food in general....

Lets cut the nonsense and and get serious about selling OUR product.
Kind of a poor example sandhusker. I'm not dead set either way but you do realize that coors sells a branded , final product. Hops growers of America might support an effort to sell hops in general and American hops in particular. We need a strong industry all the way from me to the consumer. If that means a little generic advertising to help the feeders, packers, etc. to make money it's no skin off my nose and very little of my money spent.

My point is that you advertise what you make a profit on. Coors doesn't make a penny if you drink Bud. We don't make a penny if consumers eat a South American steak.
 

Red Robin

Well-known member
Sandhusker said:
Red Robin said:
Sandhusker said:
Why support beef in general? What is the gain? Coors doesn't support beer in general, Pepsi doesn't support pop in general, McDonalds doesn't support fast food in general....

Lets cut the nonsense and and get serious about selling OUR product.
Kind of a poor example sandhusker. I'm not dead set either way but you do realize that coors sells a branded , final product. Hops growers of America might support an effort to sell hops in general and American hops in particular. We need a strong industry all the way from me to the consumer. If that means a little generic advertising to help the feeders, packers, etc. to make money it's no skin off my nose and very little of my money spent.

My point is that you advertise what you make a profit on. Coors doesn't make a penny if you drink Bud. We don't make a penny if consumers eat a South American steak.
I see your point and agree at least in part. I still don't mind helping the ones that purchase my calves make a profit. How about a portion of the checkoff dollars going to co-op advertising based on the percentage of American calves they buy? They in turn have to spend it on advertising mentioning American cattle.
 

Tommy

Well-known member
Oldtimer...So you think the imports should have a free pass and not pay any checkoff- or we should give it back-- or should we (the US Beef Checkoff) go into the business of advertising specific foreign products

Not what I meant Oldtimer. I mean that by them paying into our checkoff, we cannot advertise USA beef. What I want is for the checkoff to be able to advertise USA beef here in the USA.
 
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