FH, not a football fan here either. But at $2.5 million for each 30 second segment, the Superbowl commercials have to be top notch to be worth it. Didn't see this commercial, but had heard about it from multiple media outlets as being the best commercial/top viewer-rated during the Superbowl.
That was probably the best commercial, Bud always comes up with some good ones. The only one better than that is last years when the Marines are walking through an airport and the whole place starts clapping for them. That one brings tears to my eye after walking through the Salt Lake airport with our Marine and people were coming up and shaking his hand or saluting him.