Beefman, why would you think that the industry could thumb their nose at consumers and they still expect them to buy our product?

Lack of demand is what is hurting our industry...consumer consumption creates demand. As Agman used to say...all dollars come from the consumer. It's time we stop ONLY thinking about "low cost" and start listening to the source of our dollars...consumers. Beef will never compete with pork and poultry on price. It's time to stop worshiping at the feet of the chicken pluckers...beef producers must start selling our beef and giving consumers reason to buy.