Urban cowboy is in reference to the western dressed nightclub rodeo enthusiast. Drugstore cowboy is in reference to one that dresses western in clothes Hollywood tells us are cowboy but has no real enduring ranch experience. Both are stereotypical "cowboys" with little or no similarity to the working ranch owner or hand. Being just a rodeo performer, nightclub or arena doesn't make one a cattle person I.E. cowboy or cowgirl.
Also, drugstore cowboy has another meaning and that is one that loiters around town in western clothes. New urban meanings include those taking chances selling illegal drugs. In many cases, the term cowboy is used derogatorily. In movies when you see guys that are either messing up something simple or maybe just big egos and doing stupid things, you might hear, "What a bunch of cowboys."
Groups like "The Cowboy Way" and many others glorify the ranch lifestyle and they have a huge following of enthusiasts that identify in some way as cowboys or ranchers. I was removed from one of those groups because I spoke the truth and said what most members love is the stereotype of the ranch life and horses. They would hate the real thing day in and day out. Cattle ranching isn't a fad and it isn't a rodeo.
Having horses just for recreation doesn't make you a wrangler. A wrangler is a horse person that works with horses so they can become skilled at working cattle. Dressing western means nothing to working ranch folks. There is no one way of dressing on a ranch. You dress for the job at hand. You wear knee-high rubber boots to irrigate. I would never wear a belt with a buckle if I was operating a swather for 16 hours. No rancher wants a fancy belt buckle digging into their belly all day. Lace-up boots with a substantial heel replace slip-on if a lot of walking might be involved. Caps replace hats for equipment operating or windy conditions. I have seen more "cowboys" riding the range in caps than hats in windy areas of Eastern Oregon.
I hate the saying, "cowboy up" meaning to get tough. I was invited to join one of the Facebook groups when I had my FB account active. I did and took one look and the admin's continual admonishing for those not agreeing with her was "cowboy up." I had to leave before I vomited. There were a few real working ranchers there, but most were just following a fad and trying to be part of something they didn't understand.
Even Ed Bruce didn't get it. "Mama don't let your babies grow up to be cowboys, don't let them pick guitars and drive them old trucks...."
I play guitar and formally drove only old pickups, but that was only just a short part of my day and wasn't what made me a cattle person hahaha! Now I am just an old has been with memories and proud of it.
I am considering opening a cowboy dance studio. I will use the method these "cowboys" demonstrate. I will love saying, "Dance cowboy, dance," hahaha! I will brown up those greenhorns.