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Detailed beef labels increase sales

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Anonymous

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The same as many folks want to know WHAT COUNTRY their beef comes from...


Detailed beef labels increase sales



Chris Harris, Editor

Bryan Salvage, Editorial Director

Meat News

February 12, 2007



UNITED STATES: A beef checkoff study found nutrition labeling boosts sales and consumer attitudes about beef.



Indiana’s Marsh Supermarkets Inc. held a 16-week project to test consumers’ responses to fresh meat nutrition labeling in the meat case at its Marsh and LoBill retail stores.



The project was funded by the beef checkoff.



Consumers were interviewed before and after they were introduced to on-pack nutrition labels. During the test period, Marsh’s beef dollar sales increased by six points, while pound sales were up one point. At LoBill locations, dollar sales were up four points and pound sales rose two points.



Marsh added a nutrition facts panel into the scale label for beef, veal, pork and lamb. Beef labels emphasized the product as a good source for zinc, iron, protein and many B-vitamins, nutrients that help maintain the immune system, help mental development in children and help build muscles. Ground beef labels listed nutrition information for both the raw and cooked product.



"Beef nutrition labeling is a voluntary practice right now, but this test appears to confirm that many consumers want this kind of information. It’s gratifying to see how labeling can help consumers realize the lean and nutrient-rich qualities of beef," said Cattlemen’s Beef Board member Virginia Coelho, chairman of the beef checkoff’s Joint Retail Committee.



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