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Document Details Plan to Promote Costly Drug

Steve

Well-known member
over the years I have used several different pain and anti inflammatory medications.. some worked well and others didn't seem to work at all..

would that be the case for these medications? that maybe the existing generic drug was not effective for every patient? . if prozac worked for everyone why waste the research money to develop another drug for the same disease.. heck, I would be willing to bet that shock therapy is cheaper then prozac.. and at one time it was considered adequate for the treatment of severe depression.. do we really need costly medical progress?

why not really cut medical costs and stop the wasteful science research, and hope that new treatments can actually be a better cure, and stick to cheaper generic drugs..
 

Steve

Well-known member
reader (the Second) said:
It's just business. They spent money developing the drug so they had to spend a lot of money marketing it once they had been beat to the punch by other drugs. This is how big business works, like it or not. The problem is that the U.S. has allowed the pharmaceutical industry too much leeway in advertising and marketing.

prozac was first developed in the early 70s and approved in 87..

Lexapro was developed in 97

why even bother if prozac was the end all cure for depression?

oh.. and the facts.. According to a meta-analysis of 12 new-generation antidepressants, escitalopram and sertraline are the best in terms of efficacy and acceptability in the acute-phase treatment of adults with major depression.

not that I really care.. but if you can ignore progress and science.. depression can be cured with a battery and a pair of jumper cables.. :roll: :roll: :wink:
 

Steve

Well-known member
reader (the Second) said:
Different drugs affect different people so it makes sense to have several. The point is the market was saturated so they had to find a way to still make money off of Lexpro.

so even though it has been shown by scientific analysis to be "best in terms of efficacy and acceptability in the acute-phase treatment of adults with major depression. ".. by an independent source..

so your opinion is better then sound science.. ?

Comparative efficacy and acceptability of 12 new-generation antidepressants: a multiple-treatments meta-analysis, Andrea Cipriani, Toshiaki A Furukawa, Georgia Salanti, John R Geddes, et al. The Lancet , Published Online, January 29, 2009, DOI:10.1016/S0140-6736(09)60046-5
 

TexasBred

Well-known member
reader (the Second) said:
It's just business. They spent money developing the drug so they had to spend a lot of money marketing it once they had been beat to the punch by other drugs. This is how big business works, like it or not. The problem is that the U.S. has allowed the pharmaceutical industry too much leeway in advertising and marketing.

Do you recommend turning it over to congress to decide?? Like they decide between Lockheed Martin, Northrup or McDonnel Douglas to build a new fighter jet regardless of the actual cost, quality or other legitimate determining factor other than "back door" payments??
 
A

Anonymous

Guest
reader (the Second) said:
Steve, regardless of the specifics of Lexpro, do you approve of this marketing plan?

Under “Rep Promotional Programs,” the document said the company planned to spend $34.7 million to pay 2,000 psychiatrists and primary care doctors to deliver 15,000 marketing lectures to their peers in one year.

“These meetings may be large-scale dinner programs with a slide presentation, small roundtable discussions or one-on-one advocate lunches,” the document states.

Under “Lunch and Learns,” the company intended to spend $36 million providing lunch to doctors in their offices. “Providing lunch for a physician creates an extended amount of selling time for representatives,” the document states.

An entire section of the marketing plan, titled “Continuing Medical Education,” outlines how the company intended to use educational seminars for doctors to teach them about Lexapro. The Senate’s Special Committee on Aging held a hearing in July on whether industry funding of medical education classes leads to tainted talks.

It turns Doctors into paid shills (whores) of the Pharmaceutical industry to pimp their new more expensive products to the consumers/patients....Which in turn runs up medical costs which then in turn runs up insurance bills- and ultimately insurance premiums that Joe Blow on the street has to pay....

Same thing is happening in the Veterinary field where they have a new miracle drug every year that the Vets promote (depending on which Pharma company they shill for)-- and each Pharma company has a new vaccination program every year....
Pretty soon the Vets will be advising vaccinating to prevent the vaccination :roll:
 

Steve

Well-known member
Oldtimer said:
reader (the Second) said:
Steve, regardless of the specifics of Lexpro, do you approve of this marketing plan?

Under “Rep Promotional Programs,” the document said the company planned to spend $34.7 million to pay 2,000 psychiatrists and primary care doctors to deliver 15,000 marketing lectures to their peers in one year.

“These meetings may be large-scale dinner programs with a slide presentation, small roundtable discussions or one-on-one advocate lunches,” the document states.

Under “Lunch and Learns,” the company intended to spend $36 million providing lunch to doctors in their offices. “Providing lunch for a physician creates an extended amount of selling time for representatives,” the document states.

An entire section of the marketing plan, titled “Continuing Medical Education,” outlines how the company intended to use educational seminars for doctors to teach them about Lexapro. The Senate’s Special Committee on Aging held a hearing in July on whether industry funding of medical education classes leads to tainted talks.

It turns Doctors into paid shills (whores) of the Pharmaceutical industry to pimp their new more expensive products to the consumers/patients....Which in turn runs up medical costs which then in turn runs up insurance bills- and ultimately insurance premiums that Joe Blow on the street has to pay....

Same thing is happening in the Veterinary field where they have a new miracle drug every year that the Vets promote (depending on which Pharma company they shill for)-- and each Pharma company has a new vaccination program every year....
Pretty soon the Vets will be advising vaccinating to prevent the vaccination :roll:

you to are so right.. it is about getting you hooked on the new drug so they can bleed you dry... :roll: :roll: :wink:

an old school cure was available until big pharma and the FDA condemned its' use. and it worked better... at curing the problem you two are whining about..

annelids comprising the subclass Hirudinea,.. but most commonly Hirudo medicinalis
http://en.wikipedia.org/wiki/Medicinal_leeches

you two might try to get out of the dark ages.. and accept that the progress in medicine has not only saved millions of lives, but made many peoples quality of life much better..
 

Steve

Well-known member
reader (the Second) said:
Timely news.

Pfizer agrees record fraud fine

US drugmaker Pfizer has agreed to pay $2.3bn (£1.4bn) in the largest healthcare fraud settlement in the history of the Department of Justice.

Pfizer pleaded guilty to a criminal violation of the Food, Drug and Cosmetic Act for misbranding drugs.

It illegally promoted four drugs and caused false claims to be submitted to government healthcare programmes for uses that were not medically accepted.

US officials said Pfizer would have to enter a corporate integrity agreement.

The pharmaceutical firm said earlier this year that it would pay the fine "to put issues that diminish trust behind us".

Pfizer reported a 90% drop in profit to $268m in the fourth quarter of 2008, because of the $2.3bn legal settlement, indicating that the company was aware they would be paying this sum before the terms of the deal with the Department of Justice were announced.

The company faces a criminal fine of $1.195bn and a subsidiary company of Pfizer - Pharmacia & Upjohn - will forfeit $105m, totalling a criminal resolution of $1.3bn.

The remaining $1bn fine was levied to resolve the allegations under the civil False Claims Act.

good if they broke the law they should pay the price..
 

TexasBred

Well-known member
Oldtimer said:
reader (the Second) said:
Steve, regardless of the specifics of Lexpro, do you approve of this marketing plan?

Under “Rep Promotional Programs,” the document said the company planned to spend $34.7 million to pay 2,000 psychiatrists and primary care doctors to deliver 15,000 marketing lectures to their peers in one year.

“These meetings may be large-scale dinner programs with a slide presentation, small roundtable discussions or one-on-one advocate lunches,” the document states.

Under “Lunch and Learns,” the company intended to spend $36 million providing lunch to doctors in their offices. “Providing lunch for a physician creates an extended amount of selling time for representatives,” the document states.

An entire section of the marketing plan, titled “Continuing Medical Education,” outlines how the company intended to use educational seminars for doctors to teach them about Lexapro. The Senate’s Special Committee on Aging held a hearing in July on whether industry funding of medical education classes leads to tainted talks.

It turns Doctors into paid shills (whores) of the Pharmaceutical industry to pimp their new more expensive products to the consumers/patients....Which in turn runs up medical costs which then in turn runs up insurance bills- and ultimately insurance premiums that Joe Blow on the street has to pay....

Same thing is happening in the Veterinary field where they have a new miracle drug every year that the Vets promote (depending on which Pharma company they shill for)-- and each Pharma company has a new vaccination program every year....
Pretty soon the Vets will be advising vaccinating to prevent the vaccination :roll:

WOW...and imagine...big pharma supports the presidents health care plan.
 
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