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Foremost Milk Forced to Downsize

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Mike

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A good example of past rulings promoting competition:

Between 1932 and 1944, Foremost Dairies doubled the communities served and increased sales 10-fold. The company's major growth started in 1945 with the acquisition of Southwest Dairy Products Co. "It's better than good, it's Foremost" became a household slogan. During World War 11, the U.S. military sparked Foremost's international growth and the creamery opened additional plants nationwide. Foremost Dairies became known as "the longest milk route in the world." Foremost Dairies was the third largest dairy company in the world by 195 1. With the 1954 acquisition of Golden State Co. the largest dairy business in California - Foremost had operations in 23 states across the South and North as well as in Japan, the Philippines, Guam and Hawaii. Foremost established its headquarters in San Francisco, and it still lived by the golden rule established by JC Penney. Wherever it set up a facility, the organization wanted to teach local people how to operate it and then share in its success. The business continued to grow. In 1956, it made the key acquisition of Western Condensing Co. In Appleton, Wis., that would eventually lead the Foremost name to Upper Midwest dairy producers.

But troubled times hit in 1962, when the Federal Trade Commission said that Foremost's "dominant presence" could affect competition. The company was ordered to release ownership of its 10 most recent acquisitions. Foremost also sold all of its milk and ice cream plants east of the Mississippi River.[/b]
 

Mike

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Sandhusker said:
Do you know what percentage of the national market they had, Mike?

No, I do not. I was just a kid :wink: when the transition took place and remember that "Sealtest" milk had a larger marketshare than "Foremost" did beforehand when the dust settled. Sealtest was forced to downsize also after a few years.

It used to be common for companies to be curtailed when marketshare reached certain levels. This country has gone through several phases of this. It's just a component of "Capitalism" and greed.

Teddy Roosevelt's escapades especially come to mind. Before my time though. :lol:
 

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