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Ranchers.net

http://beefmagazine.com/beef-quality/1101-hatfield-beef-trailblazers/

Here are a couple quotes I found interesting:

All cattle in the program are owned and raised from birth by the member ranches and fed in member feedyards; no outside cattle are purchased, and all cattle are raised without growth hormones, antibiotics or animal byproducts, and short fed (90-95 days in the feedlot).

“But, we're very careful not to bad-mouth conventional beef,” Doc says. “There are a whole lot of conventional producers who produce beef just like we do but the problem is that our commodity system mixes it up and you don't know what it is. There's a customer base that wants more detail and more information, and that's the market we serve.”


“Our CNB ranchers mostly are rural, conservative, religious Republicans, and most of our customers are urban, secular, liberal Democrats. But those things don't have anything to do with healthy food, healthy families, healthy land and healthy, happy animals,” Doc says.
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