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Having Fixed All Other Problems, Zer0 Tackles........

Mike

Well-known member
Cheerios and Shredded Wheat. :lol: :lol: :lol: :lol:


Cheerios Cereal Isn’t So Wholesome as Package Claims (Update3)
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By Catherine Larkin and Duane Stanford

May 12 (Bloomberg) -- Cheerios, the world’s best-selling cereal, isn’t so wholesome as its maker General Mills Inc. claims, U.S. regulators said.

Packaging and Internet advertising for the toasted oats violate federal law with promises to lower cholesterol and reduce the risk of heart disease and cancer, according to a warning letter posted on the Food and Drug Administration’s Web site today. General Mills, ordered to fix the issues or risk product seizure, said it would try to resolve the letter with the regulator.

The FDA allows food companies to make nutritional claims backed by scientific studies, and restricts wording. Health claims have helped food and beverage makers boost sales as more consumers struggle with obesity. Food companies are testing the regulator’s “relatively subjective view” of how much scientific proof is needed, said Christopher Shanahan, an analyst at Frost & Sullivan Inc. in Mountain View, California.

“We certainly don’t have any issues with the safety of Cheerios,” Stephen Sundlof, director of the FDA’s Center for Food Safety and Applied Nutrition, said in an interview today. “We just believe that the labeling on this particular product has gone beyond what the science supports.”

The FDA started its Cheerios review after the National Consumers League, a Washington-based advocacy group, complained in a September letter that the cereal’s health claims made it out to be a drug, Sundlof said.

The warning letter represented the FDA’s first action against a “mainstream food product” in more than nine years and showed the agency is exerting its authority under President Barack Obama, said Bruce Silverglade, director of legal affairs for the Center for Science in the Public Interest, in Washington.

Doctor’s Advice

“Consumers are influenced by food claims on labels,” Silverglade said in a telephone interview today. “To the extent that they’re misleading, it’s as bad as a doctor giving out poor medical advice.”

General Mills, based in Minneapolis, rose 74 cents to $53.65 at 4:15 p.m. in New York Stock Exchange composite trading. The company is the second-largest cereal maker, after Kellogg Co., of Battle Creek, Michigan.

Cheerios was introduced in 1941 as the world’s first ready- to-eat oat cereal, according to the product’s Web site. The honey-nut variety came out in 1979, followed by apple cinnamon, multigrain and frosted flavors. The cereal box has said for more than two years that the product can “lower your cholesterol 4 percent in 6 weeks” for more than two years, according to General Mills.

Rising Sales

General Mills’ cereal sales rose 13 percent in the third quarter ended in February, helped by the marketing of Cheerios health benefits, Chief Executive Officer Ken Powell said during a March 18 conference call.

“Cheerios, which is the largest franchise in the category, is also one of the fastest-growing brands in the category,” Powell said during the call. “So that’s a great story.”

The company believes “the science” behind the cereal’s claims “is not in question,” Tom Forsythe, a spokesman for the cereal company, said in an e-mailed statement today. “The FDA is interested in how the Cheerios cholesterol-lowering information is presented on the Cheerios package and Web site. We look forward to discussing this with FDA and to reaching a resolution.”

Cereal or Drug?

The FDA took issue with Cheerios boxes that say the cereal can lower cholesterol. That statement qualifies Cheerios under U.S. regulations as an unapproved new drug, the FDA said. While the agency allows a health claim linking soluble fiber from whole grain oats to a reduced risk of heart disease by means of lowering cholesterol, Cheerios boxes have cholesterol as a prominent, stand-alone claim, the FDA said in its letter, dated May 5.

Cheerios’ online marketing of heart disease and cancer benefits also fails to include language the FDA requires about other foods that help reduce risks, according to the agency.

“The claim on your Web site leaves out any reference to fruits, vegetables, and fiber content,” the FDA letter said. “Therefore, your claim does not convey that all these factors together help to reduce the risk of heart disease and does not enable the public to understand the significance of the claim in the context of the total daily diet.”

Kellogg’s box for Frosted Mini-Wheats also has fallen under U.S. government scrutiny. In April, Kellogg settled Federal Trade Commission charges that it falsely advertised the cereal to improve children’s attentiveness. The FTC said the clinical study Kellogg cited found that only half the children who ate the cereal showed any improvement in their attentiveness.

“We stand behind the clinical results,” Kellogg Chief Executive Officer David Mackay said in an April telephone interview. “Their concern was that it may have tried to say something that we weren’t intending to say. We made that modification and we move on with life”

To contact the reporters on this story: Catherine Larkin in Washington at [email protected]; Duane D. Stanford in Atlanta at [email protected]

Last Updated: May 12, 2009 16:42 EDT
 

MsSage

Well-known member
They have gone TOO FAR.
They have attack my frosted mini wheats HOW DARE THEY
OFF WITH THEIR HEADS :wink:

mike they cant get any results with "Real issues" so they have to find a sure win LOL come on now they gotta "feel good" about doing something good :lol: :lol: :lol: :lol:

Thanks for the laugh before work I needed that
 

Steve

Well-known member
Kellogg’s box for Frosted Mini-Wheats also has fallen under U.S. government scrutiny. In April, Kellogg settled Federal Trade Commission charges that it falsely advertised the cereal to improve children’s attentiveness. The FTC said the clinical study Kellogg cited found that only half the children who ate the cereal showed any improvement in their attentiveness.

half is not bad when it comes to getting kids to be more attentive.. I saw the commercials and believe that the intent was to get Kids fed a breakfast..any breakfast,.. and if a gimmick convinced a mother to buy a box of food for her child, then whats the real harm?

but we have Chinese sending over "lead" toys, rotten baby milk, plastic leaching baby bottles, tainted dog food, and they want to worry about Kelloggs..
 

Mike

Well-known member
Steve said:
Kellogg’s box for Frosted Mini-Wheats also has fallen under U.S. government scrutiny. In April, Kellogg settled Federal Trade Commission charges that it falsely advertised the cereal to improve children’s attentiveness. The FTC said the clinical study Kellogg cited found that only half the children who ate the cereal showed any improvement in their attentiveness.

half is not bad when it comes to getting kids to be more attentive.. I saw the commercials and believe that the intent was to get Kids fed a breakfast..any breakfast,.. and if a gimmick convinced a mother to buy a box of food for her child, then whats the real harm?

but we have Chinese sending over "lead" toys, rotten baby milk, plastic leaching baby bottles, tainted dog food, and they want to worry about Kelloggs..

Yep....Steve. They certainly have their priorities out of whack.

Just go above (Bull Session) to the numbers of food recalls we have had in the past few years and see for yourself.

One thing that is not good for the cereals of today though, SUGAR!!!

I 'spose you could make a pile of cow dung taste good if you add enough sugar???????????????????????????
 

hypocritexposer

Well-known member
but we have Chinese sending over "lead" toys, rotten baby milk, plastic leaching baby bottles, tainted dog food, and they want to worry about Kelloggs..

Anybody know where I can get some garlic salt made in North America?
 

Steve

Well-known member
hypocritexposer said:
but we have Chinese sending over "lead" toys, rotten baby milk, plastic leaching baby bottles, tainted dog food, and they want to worry about Kelloggs..

Anybody know where I can get some garlic salt made in North America?

Ground garlic can be made into garlic salt by pouring it into a bowl with salt,..

Garlic salt is considered a spice or an herb and spice mixture. It contains powdered grown garlic, regular table salt, and an ingredient to keep the mix from clumping,
http://blog.cooklikeyourgrandmother.com/2008/07/how-to-make-garlic-salt.html

garlic is easy ,.. real easy to grow.. in fact after a few years you will wonder if you can ever get rid of it.. and salt is plentiful..

so the not so easy answer is if your worried about where your food comes or if the chinese put desiccant in it,... then you would have to grow some of it yourself..
 

SMN Herf

Well-known member
General Mills probably didn't donate enough money to the proper campaign last year. The rest of these companies had better take note for 2010 and 2012. :p :p
 

TexasBred

Well-known member
SMN Herf said:
General Mills probably didn't donate enough money to the proper campaign last year. The rest of these companies had better take note for 2010 and 2012. :p :p

Apparently neither did the soft drink companies as he's now talking about a new tax on sodas.
 

MsSage

Well-known member
hypocritexposer said:
but we have Chinese sending over "lead" toys, rotten baby milk, plastic leaching baby bottles, tainted dog food, and they want to worry about Kelloggs..

Anybody know where I can get some garlic salt made in North America?
Fiesta~ But its Garlic Powder you can find it in the mexican food section. You get 22 oz for $5
San Antionio Texas is where its made LOL
Hail any of the Fiesta brand spices are less than half the price. I get a pound of Cinnamon for $6
 
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