“It is time to unite behind Ted Cruz my fellow conservatives, my fellow Republicans, my fellow citizens. It is time to take our party back. It is time to take our government back. It is time to take our country back,” said Fiorina.
Fiorina, who was the only female GOP candidate in the 2016 race, tried to position herself to be the conservative alternative to Democratic frontrunner Hillary Clinton. Throughout her campaign she took shots from GOP frontrunner Donald Trump about her business record and her looks. Those comments backfired on Trump, turning off some Republican female voters, which O’Connell says Cruz is poised to gain.
“This will help soften Ted Cruz‘s image who is among some of the remaining candidates for the ‘War on Women’ meme in the election and it will also help broaden his appeal,”