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Liberal Levi's now says "freeze your jeans"

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Faster horses

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Feb 11, 2005
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NE WY at the foot of the Big Horn mountains

‘Uniform of Progress’: Levi’s Now Advocates Freezing Your Jeans to Save Water & the Planet

Posted on November 3, 2011 by Conservative Byte

In September, we brought you the controversial Levi’s ad that glorified revolution. It was then that we introduced you to their new slogan, the “uniform of progress.” Well, progress’s jumpsuit has struck again, this time with the curious idea that you should freeze your jeans, not wash them.

The idea comes from the company’s new “Water

The story was a New York Times hit this week:

It has introduced a brand featuring stone-washed denim smoothed with rocks but no water. It is sewing tags into all of its jeans urging customers to wash less and use only cold water.

To customers seeking further advice, Levi Strauss suggests washing jeans rarely, if at all — the theory being that putting them in the freezer will kill germs that cause them to smell

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