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McDonald's E-Mail

Big Muddy rancher

Well-known member
There have been a number of people at McDonald’s Canada who’ve seen the email circulating about where we source our beef. Please feel free to pass my response on to anyone who has sent the email to you.



This email is a hoax. We currently source 100% of our beef from farms and ranches right across Canada and have no plans today to purchase any beef from South America. In the past we’ve purchased small quantities of beef from New Zealand, Australia and the United States, but have always sourced the vast majority of our beef from Canada.



The first email on this topic originally surfaced in the US in 2002 – at that time referencing the Texas Cattle Feeders Association – and it has resurfaced again in 2005, 2007, and again in 2008. McDonald’s representatives in the US have spoken with the Texas Cattle Feeders Association and they deny any association with the email. In 2009, a Canadian version emerged that’s practically identical to the one that originated in the US.



McDonald's Canada remains one of the largest purchasers of Canadian beef, and we are proud supporters of the Canadian beef industry.



I hope this clears up the confusion.







Jeff Kroll

Senior Vice-President, National Supply Chain



McDonald's Restaurants of Canada Limited

2 McDonald's Place

Toronto, ON M3C 3L4



Office: 416.446.3761

Fax: 416.446.3588

eMail: [email protected]
 

mrj

Well-known member
BMR, thanks for posting this. Unfortunately, there are plenty of people, including some ranchers, who will use lies to attempt harm to those 'evil' corporate businesses!

On the Just Say NO!!! thread, Tex even wrote that "all of the facts pertinent to the letter are true" in excusing the perpetration of that email full of lies.

Equally as galling as the lies about McDonalds are the additional ones attempting to add credibility to the story by claiming a TX A&M professor as the writer, and using Texas Cattle Feeders Assoc. as sort of a corroborating witness, also FALSE.

THink of the time, money and resources wasted on this rumor many times since it's beginning many years ago.........how much better if it had all been spent promoting beef, for instance, rather than blathering against some imported extra lean hamburger meat, which in fact, actually enhances our USA raised trim meat from our grain fed cattle!!!!

mrj
 

per

Well-known member
Big Muddy rancher said:
per said:
I've received this email from many who should know better. I just exercise the delete button.

Did you read this one?

It is debunking the one floating around cyberspace.

I've had it in my mail box so many times that I never read it before making my foot stuck in my mouth. (happens more than I care to admit) But I have now. Thanks BMR
 

Tex

Well-known member
mrj said:
BMR, thanks for posting this. Unfortunately, there are plenty of people, including some ranchers, who will use lies to attempt harm to those 'evil' corporate businesses!

On the Just Say NO!!! thread, Tex even wrote that "all of the facts pertinent to the letter are true" in excusing the perpetration of that email full of lies.

Equally as galling as the lies about McDonalds are the additional ones attempting to add credibility to the story by claiming a TX A&M professor as the writer, and using Texas Cattle Feeders Assoc. as sort of a corroborating witness, also FALSE.

THink of the time, money and resources wasted on this rumor many times since it's beginning many years ago.........how much better if it had all been spent promoting beef, for instance, rather than blathering against some imported extra lean hamburger meat, which in fact, actually enhances our USA raised trim meat from our grain fed cattle!!!!

mrj

mrj, you are the one that needs to have some "expert" to tell you how to think, not me. If you will notice, the email BMR posted was from Canada. Canadian beef is cheaper than U.S. beef and has been for some time for reasons that the slaughter companies control (market power, bse, etc.). If McDonalds doesn't get lower priced meat for its Canadian McDonalds then they would be pretty stupid.

You know so little about markets (U.S.) that you believe that importing meat gives an advantage to those in the U.S. when in fact, if the companies used U.S. beef (even leaner cuts) they would be using more domestic supplies.

JBS just tried to purchase their way into the U.S. market and hence the gateway for S. American beef. They were not successful (U.S. stopped them due to a real cattle man's organization) there but they could have been and all of the relevant points in the article would have had significance and still might.


You seem to look to what people say, who they are, and if they are in your "tribe" instead of what people do or material facts instead of inconsequential details. Perhaps that is why so many people say that you have no clue.

I hate to see that McDonald's allowed their suppliers to cheat cattlemen in Canada due to the factors the market power and policies like feeding cattle to cattle their suppliers control. You seem to think it is great because it lowers the price of meat to consumers. I don't.
 

mrj

Well-known member
Happy to disappoint you, Tex, but I care NOTHING about WHO someone is. Only a persons character, honesty, how they treat others and stand up for accuracy and truth, and maybe their level of pettiness and false accusations against others and interests me.

McDonalds' has stated numerous times that they try to use as much 'native' beef as possible in each country where they do business. Until there is proof provided that they are not doing so, that is good enough for me.

Are you saying McDonalds' should overlook current methods used in the cattle/beef industry and simply pay people whatever is 'right', determined by some unknown method, so that all may profit and then sell their products at prices anyone can afford?

mrj
 
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