I think if McDonald's was to rebound, it would go back to cooking it's fries in beef tallow, and bring back a LARGE drink, and maybe stop listening to people that aren't going to eat there anyway. What we see here is all well and fine, but I wonder if the regular McDonald's type clientele, sitting in drive-thru, truly want to pay extra for some feel-good sustainability smugness. I don't see it as being in line with this type of cheap food. Maybe I'll be proven wrong. Will have to see what sales do if it's implemented.