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Big Muddy rancher

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Twelve Top Traits Of Successful Producers

They compete every single day. They don't obsess over what the competition is doing, but are keenly aware of the competition's strengths and weaknesses, as well as their own, and the opportunities and threats they might present.

They realize their future won't be decided by outside forces, but how they react to them. They're aware of industry trends, as well as what customers up the production line will likely be demanding in the future. They understand they're an important link in the chain, not an isolated enterprise.

They share a sense of optimism about the future.

They understand the importance of timing, watching trends, adopting technology and anticipating needs. They take a cautious leadership role without chasing the latest fads.

They chart a course and stick to it, capitalizing on the impatience of others who are always shifting direction.

A bad decision is rightly treated as something in the past. They don't let past mistakes haunt them.

They're disciplined and grounded in the fundamentals, which serves as a de facto risk-mitigation policy.

They're flexible, unafraid to borrow and incorporate successful elements of other's programs into their own. They're always looking for ways to attain their goals more efficiently.

They embrace balance in life. That means keeping cattle in a proper perspective, which is well below family and God. It also includes an occasional hobby or interest outside of cattle. They enjoy the journey as much as the destination, and live by a clearly defined set of values.

They're intense, never emotional. They view their operation as a horseman views a young horse. Consistency and persistency is the key, and focused effort is a must.

They're team players. They know a team of less talented people can accomplish far more than one truly talented individual.

They understand the little things make big things happen, and attentiveness to detail is paramount.
-- Troy Marshall
 

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