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Ranchers.net

NCBA Urges Support for Meat Promotion Act
Bill implements long-awaited country-of-origin labeling.

WASHINGTON, D.C. (May 4, 2005) — America’s cattle ranchers are applauding efforts by the House Agriculture Committee to implement a producer-friendly, market-driven country-of-origin labeling program. The Meat Promotion Act (H.R. 2068) was introduced today by House Ag Committee Chairman Bob Goodlatte (R-Va.) and Rep. Marion Berry (D-Ark.), along with 32 additional co-sponsors.

The National Cattlemen’s Beef Association (NCBA), which has long supported the concept of country-of-origin labeling, thanks the committee for its persistent efforts on this issue.

“Many segments of the food industry have wanted country-of-origin labeling for years,” says NCBA President and Texas cattle producer Jim McAdams. “But there continues to be heated debate over how to actually implement such a program so that it works. After all this time, we’re no closer to promoting U.S. products than we were a decade ago. We’re tired of debating and we’re tired of waiting.”

NCBA says the Meat Promotion Act can finally move country-of-origin labeling forward in a commonsense and cost-effective manner that will benefit beef and pork producers across the country by promoting American-grown foods.

* The Meat Promotion Act puts the marketplace in charge
Food producers are in the business of meeting consumer demand. Where that demand is demonstrated, more products labeled with country-of-origin will become available.

* Opportunity for broad participation
This program does not discriminate against any groups in the food production, retail or food service sectors. The program is open to everyone who wants to participate. More participation equals more promotion of U.S. products!
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