SH, "What I said was that if consumers were asking for it, retailers could provide it."
Well what you posted was actually, "If consumers wanted it, retailers would provide it."
If you accept if a then b then you must accept if not b than not a
I know you cannot accept what I called the SH doctrine, thus your assertion quoted above doesn't stand. That is my point. Sometimes creative marketing builds a consumer demand where there was none, and this is contrary to the assertion "If consumers wanted it, retailers would provide it." As in the example ofthe case ready chucks. There existed a time when they were unavailable. does that mean consumers didn't want itt? NO it means they weren't yet exposed to it.
I'll agree with your assertion that just because it hasn't been done does not prove consumers want it (this is what you were shooting at ) when you post "The fact is, generic "country of Origin" labeling has already been tested with other products. Consumers care more about "VALUE" than they care about "Country of Origin". Country of Origin Labeling is "symbolism over substance" Value (you used the word value which is different than lowest price) includes quality evaluation, and either the consumer perceives US beef as good/high quality or it doesn't. Either way good or bad we should promote US beef. If nothing else, this will insulate us from market shakeups arround the globe. You can remember how the hoof and mouth outbreak in the UK rocked US mrkets.
Now, you are wrong saying consumers can decipher value without origin. Which would you rather eat, a Washington apple or a Colorado apple. If you're buying a couple new pairs of fencing pliars you want China or US origine.
If a majority of cattlemen can force all cattle owners to comply with a checkoff tax, a country of origine tax should be dealt with similarly, and tha is what Sandhusker put forward in this thread. Furthermore, a country of origine, traceback, checkoff package deal would go along way to taking the checkoff isue out of the courts and uniting the industry (I know the LMA never will support the checkoff and they are significantly responsible for where we are at now).