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Ranchers.net

Western Livestock Journal, 3/24/'08 issue, has a report from an interesting study of 1,147 consumers called "The Power of Meat--an In Depth Look at Meat Through the Shoppers Eyes.

It was conducted by AMI and the Food Marketing Institute and sponsored by Sealed Air's Cryovac Food Packaging Division. The survey was conducted was conducted as a nationwide online poll in november of 2007 and released at the 2008 Annual Meat Conference.

Contrary to what some on this site, who claim great knowledge of what packers do and think, packers apparently do care what consumers believe and want re. meat purchases.

The report and the conference can be found by a google search.

mrj
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