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New NCBA CEO

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NCBA names new CEO

By Janie Gabbett on 1/5/2009


The National Cattlemen's Beef Association announced it has named Forrest Roberts as its chief executive officer. Roberts, 42, will start January 20, 2009.

Roberts has held several marketing and sales positions in two animal health companies. He started with Upjohn Animal Health in 1992. In 2004, he left Pfizer to join Elanco Animal Health where he most recently served as the Marketing Manager for Elanco's Beef Business Unit.

Roberts has served in several volunteer positions in NCBA. He has been a member of NCBA's Executive Committee, Board of Directors, Allied Industry Council, Long-Range Planning Committee and the National Cattlemen's Foundation Board of Trustees.

Roberts grew up on a family-owned, diversified livestock operation in Uvalde, Texas which included a retail meat market. He holds a Bachelors of Science degree in Animal Science from Texas A&M University and a Masters of Business Administration from the University of North Carolina.

Terry Stokes stepped down as NCBA's CEO in September, after serving in the role for nearly seven years. Stokes has stayed on in the role during the search and will work with Roberts through the end of January to ensure a seamless transition.
 

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