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We really stepped out more selling direct this year. Hit some Farmers markets, a big reason I have been gone from the board....

It has been rewarding....People come back every week and rave about my beef. I sell corn fed, fairly lean....Dry Aged 18-21 days. No Hormones given, no antibiotics....I think the flavor and tendernes surprise them

I don't do the hormone/antibiotic deal because that is what the market says. I am not a promotor of that, just accepted the reality and decided I could get a lot of the gain with genetics anyway....iT ISN'T MY SOAPBOX, BUT i REALIZED THE REALITY OF IT LONG AGO.

I did have one guy buy a 50 pound pack. Says his son has reaction to store bought, but not mine....Why? I have no real idea, but it is a case of someone not buying Beef before who is now.

I feel that is an important contribution to the industry. I have had 3 ladies buy beef for thier family and come back and say, "I bought it because my husband likes Beef, I neve reat it, but I tried yours and I will eat it" I think this shows the importance of feeding right and also of the dry aging....

I think the hard part is overcoming peoples habits. They take our flyers and say they are glad and will call. But what i notice is when we were t the Farmers market, they come shop....It is the habit to go shop. But call us, they don't.......Not many anyhow. It has only been a little while, and some have bought 10-20 pound packs that will last them. Many said they tried ours and now intend on buying a half or quarter of a beef. But I know from my sales background, Being at the Famrers market kept me in front of them and on thier mind. That season is over now.I gotta figure a way to not become, "Oh yeah, w were going to do that but never did"

Anyway, just some ramblings....


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