How long will it be before someone calls for a boycott?
seems every once in a while some fancy ("over educated") marketing team steps in it... :shock: :? :???:
Offensive phrases on bottle caps prompt Coca-Cola to cancel Canadian promotion
Coca-Cola has cancelled a Canadian promotion that paired randomly generated English and French words inside bottle caps after an Edmonton woman got one that said “You Retard.”
“Both my husband and I were pretty shocked. We couldn’t actually believe what we were seeing,” Loates said. “We thought maybe it was a joke or that maybe a rogue employee got a hold of the lid machine and wrote it.”
Shannon Denny, director of brand communications with Coca-Cola Refreshments Canada, said consumers were supposed to collect the caps to combine words into humorous sentences.
Denny said the problem was the word lists for each language were approved separately and that in French, “retard” simply means late.
Denny said the complaint from Edmonton wasn’t the only gaffe. One consumer contacted the company after finding a cap with the word “douche” printed on it.
“It’s the French word for shower,” Denny explained.
seems every once in a while some fancy ("over educated") marketing team steps in it... :shock: :? :???: