The label comes off when it hits the border because the big boys want the only title on the label to be "Tyson" or "Cargill", etc.... They want brand loyalty only. They want to be able to buy the cheapest beef from anywhere on the planet and ship it to anywhere on the planet with the customer knowing only one thing about that beef, that is is 'Tyson", "Cargill", etc.... That way, they squeeze producers worldwide, yet still charging consumers all the market will bear. They can take a much larger piece of that beef chain pie and producers get less. I repeat, PRODUCERS GET LESS.
Why any producer would not be fighting that system is beyond me. Just look at the relationship between Canada and the US; The basic rules of supply/demand dictate that if demand is constant and supply increases, prices will go down. When Candian beef is shipped down here and placed with US beef with no distinction, supply is increased. Any arguements yet? The questions I then have to ask Canadian producers that are against US COOL are;
What then has to happen to prices in the US?
Do prices in the US have a direct effect on Canadian prices?