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Ranchers.net

It is amazing all the brains ( dead brains) at NCBA and the Beef Board have not got it figured out! SO here are the figures....for you commodity brokers, ad agency people that do it for the Beef Board/NCBA and the rest of the you folks that do not believe the cattle market can crash, beef demand can go to hell, and you will never see 50 cent FATS again! The Pork folks have done a great job both at the Producer level and the Promotion level.......unfortunately NCBA/Beef Board think they have all the answers....well the Atkins coat tail is shorter and you have lost your grip! :roll:
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In early 2000, the National Pork Board developed its Pork Racing Program, which includes a co-sponsorship of the Frank Kimmel ARCA race team and designation as the official meat of the ARCA Racing Series. Because the demographics of racing fans and pork consumers are nearly identical, the National Pork Board has been able to utilize the sponsorship as a method to reaching their target audience in a brand new way.

The sponsorship is now used as a program platform to promote pork within the retail and foodservice markets, and it continues be an instrumental tactic within the National Pork Board’s marketing strategy.

In addition to another championship year, the National Pork Board achieved the following results during the 2004 season:

Estimated number of racing fans exposed to Pork. The Other White Meat messaging
at the track: 502,300

Estimated number of racing fans exposed to Pork. The Other White Meat messaging
through TV coverage of ARCA races: 6,131,680

TV exposure time: 4 hours, 14 minutes

Number of times TV announcers mentioned Pork. The Other White Meat: 66

Value of TV exposure: $1,888,400

Pork. The Other White Meat placed 1st in exposure value as an overall sponsor in
the ARCA series.

Value of editorial coverage: $950,975

Number of pork producers who participated in ARCA racing events: 337

Number of grocery stores participating in ARCA racing promotions: 4,463

Promotions this year resulted in 8,993,136 pounds of incremental tonnage of pork
products in 2004.
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