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re. Quizno's and Beef Checkoff partnering on new sandwich

mrj

Well-known member
We discussed the development of a new sandwich at Quizno's a while back. I finally had the opportunity to try one last week. It was excellent. The store was great, with very competent help and they went out of their way to be helpful.

The current new sandwich, a Prime Rib sub sandwich, is the second one which that business has partnered with the checkoff to bring out. The Steakhouse Beef Dip Sub was such a success that the company added it as a permanent menu item.

Over the past five years, for every checkoff dollar spent on such business partnerships, the foodservice partners have put up about $70.00 on average. Quizno's features other beef sandwiches on their menu, too.

Other Beef Checkoff activity is resumption of the Beef Ads in 31 different popular consumer magazines and radio programming.

In addition to the paid advertising, there will be more than $2.8 million of free media added-value programs, such as food editorials, sweepstakes, Website links and bonus beef pages, stretching our Beef checkoff investments even further.

We recently heard the ad touting the superior nutritient values of beef over various other foods, including chicken, on our radio while traveling.

It is good to hear that message getting out to the consumer who has been overloaded with erroneous information on that subject in the past.

With more research showing facts re. the nutrients in the naturally occuring fat in beef coming soon, we may be seeing labels stating beef is a health food!

Thanks to the cattle producers in the Federation of State Beef Councils and the CBB who manage the beef checkoff, for making the good decisions to gain the proof we need to reach this goal!

MRJ
 

Mike

Well-known member
MRJ, Advertising beef is a good thing for all of us. The main question I have is that I hardly ever see a checkoff magazine ad for beef that isn't in a beef/farming associated publication.

Isn't this just preaching to the choir?
 

mrj

Well-known member
Mike said:
MRJ, Advertising beef is a good thing for all of us. The main question I have is that I hardly ever see a checkoff magazine ad for beef that isn't in a beef/farming associated publication.

Isn't this just preaching to the choir?


Mike, you aren't the first to make that point. Cattle producers complain that they never see the ads, so some are placed, then, whammo! checkoff leaders are criticized just like you mentioned, for "preaching to the choir". I believe there will continue to be some ads run so producers can see something of what is being done. Most are quick to admit the validity of publishing in ag media when they see the details and reasons.

I don't know which consumer magazines you see, but the ads appear in more than 30 of the most popular national magazines. I recall seeing them (over the years, not just this season) in Good Houskeeping, Ladies Home Journal, Southern Living, Bon Apetit, Better Homes and Gardens and Womans' Day. You could probably get the list at www.cbb.org, if you are interested.

The target audience is the 18 to 54 year old "person making food decisions for the family", I believe.

There are also many newspaper Food Editors targeted with the materials, though I don't know if that is via advertising, or as programs at the conventions and workshops those editors attend.

Anyway, there is more to it than simply placing the ads, and I believe the contact with those food editors and people working for the magazines may be as important as the ads. It just seems to me it would be a little harder to carry anti-beef materials after you have spend hours getting well researched materials about beef from personable people calmly and confidently presenting verifiable information showcasing nutrients available in beef.

MRJ
 

Mike

Well-known member
MRJ, When I go to www.cbb.org (as you recommended) I get the

"Charleston Bending Brace Foundation"

:???: :???: :???: :???: :???:
 

mrj

Well-known member
Mike said:
MRJ, When I go to www.cbb.org (as you recommended) I get the

"Charleston Bending Brace Foundation"

:???: :???: :???: :???: :???:

Sorry, Mike. That was a mistake on my part. Thought they used that at one time, but maybe not.

www.beefboard.org is what I should have posted. That is the Checkoff side of the site. If you just have a question, [email protected] is probably the person to go to as she can direct you to best person for answers. Or go to the top of the staff: [email protected]

www.beef.org is the Association side, and both have links to the other side. Both have interesting information, too, but I haven't spent a lot of time there due to frustration over a slow computer.

Guess this stormy afternoon may find me looking at the 'goodies' on one or both of the sites, since we were supposed to be in Rapid City today, till a mean little snowstorm dumped on western SD again, so we cancelled.

MRJ
 

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