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Ranchers.net

We discussed the development of a new sandwich at Quizno's a while back. I finally had the opportunity to try one last week. It was excellent. The store was great, with very competent help and they went out of their way to be helpful.

The current new sandwich, a Prime Rib sub sandwich, is the second one which that business has partnered with the checkoff to bring out. The Steakhouse Beef Dip Sub was such a success that the company added it as a permanent menu item.

Over the past five years, for every checkoff dollar spent on such business partnerships, the foodservice partners have put up about $70.00 on average. Quizno's features other beef sandwiches on their menu, too.

Other Beef Checkoff activity is resumption of the Beef Ads in 31 different popular consumer magazines and radio programming.

In addition to the paid advertising, there will be more than $2.8 million of free media added-value programs, such as food editorials, sweepstakes, Website links and bonus beef pages, stretching our Beef checkoff investments even further.

We recently heard the ad touting the superior nutritient values of beef over various other foods, including chicken, on our radio while traveling.

It is good to hear that message getting out to the consumer who has been overloaded with erroneous information on that subject in the past.

With more research showing facts re. the nutrients in the naturally occuring fat in beef coming soon, we may be seeing labels stating beef is a health food!

Thanks to the cattle producers in the Federation of State Beef Councils and the CBB who manage the beef checkoff, for making the good decisions to gain the proof we need to reach this goal!

MRJ
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