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Ranchers.net

Consumers today are insulated from the reality of food production, but still must trust the wholesomeness of their food. Alpharma Inc., Animal Health believes consumers want that trust to be based on rational thinking and sound science. Our sponsorship of For the Record gives you facts to communicate the science underlying the 50-year-old practice of professional antibiotic use to help produce meat, milk and eggs by controlling animal diseases, improving animal wellbeing and helping animals grow efficiently using less feed. The end result: Protein that’s more affordable for your customers.

MYTH: If animal agriculture operated as it did in the 1930s, absent technical advances in housing, handling, veterinary care, animal health and nutrition, human and animal health, along with the environment, would be much improved.

WRONG! Without advances in science and technology, the exact opposite scenario would play out. Animal disease and mortality would skyrocket without such tools as low-level antibiotic use, meat quality would decline, and without a massive infusion of labor, farms in the U.S. today likely couldn’t produce enough animal protein “naturally” to meet demand at a price most consumers could afford.
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