Bullard: "If we are to improve beef demand, we must promote our product and explain how we raise our product to the members of these groups."
Wasn't R-CALF the group that said they were not in the "BEEF" industry but rather the "CATTLE" industry and now they are promoting beef? I thought promoting beef only benefitted the packers Mr. Bullard? I thought checkoff dollars were better spent on lawsuits against packers rather than promoting beef?
Does this mean that R-CALF has finally come to the realization that we/they are in the beef industry?
What a revelation.