• If you are having problems logging in please use the Contact Us in the lower right hand corner of the forum page for assistance.

talk about "labeling" AND advertising imported bee

mrj

Well-known member
Realizing fancy advertising campaigns by importers for their high end beef is NOT new, I've not noticed one with a celebrity name attached.

Aren't we a bit silly to believe US consumers will automatically choose US produced beef, just because it can be "presumed" to be of US origin, when imported high quality beef is labeled AND source identified?

In the Cow-Calf Weekly Joe Roybal ([email protected] tells about professional golfer, Greg Norman, known as "the great white shark" bringing out a new "luxury brand" of Australian beef to market in the USA.

The product has the name "Greg Norman Australan Prime" (GNAP)trademarked. It has a Waguy 350 day grain-fed, super-premium beef; and Greg Norman Premium, a 120 day grain-fed beef, plus Greg Norman 100% Aus. Beef patties and hot dogs.

GNAP is in partnership with Australian Ag Company (AAco), claiming more than 600,000 "BSE-Free cattle" on 24 stations and feedlots ranging over 22 million acres in Queensland and Norther Territory. For more info check www.gnaprime.com.au.

Norman believes there is a big future for these products in the USA because of "Australia's clean, green, wholesome image".

MRJ
 

Sandhusker

Well-known member
MRJ, have you ever had a class or attended a seminar or whatever on marketing? Actually, you don't have to answer that as I can tell by your posts that you haven't.

One of the basics in marketing your product is seperating your product from your competition.. You can't sell it if your market can't select it.

I think it is funny that you downplay the possibility of US consumers selecting US beef and call it "silly", but yet offer an example of Australia's "clean green wholesome image."

I think you should look at Norman's product and ask yourself why they are doing this and that. You might learn something that could be applied to our checkoff.
 

mrj

Well-known member
Sandhusker said:
MRJ, have you ever had a class or attended a seminar or whatever on marketing? Actually, you don't have to answer that as I can tell by your posts that you haven't.

One of the basics in marketing your product is seperating your product from your competition.. You can't sell it if your market can't select it.

I think it is funny that you downplay the possibility of US consumers selecting US beef and call it "silly", but yet offer an example of Australia's "clean green wholesome image."

I think you should look at Norman's product and ask yourself why they are doing this and that. You might learn something that could be applied to our checkoff.

Sandhusker, depends on which aspects of marketing you refer to. And I've been in classes on several of them. However, I've also stated several times on this thread that there are other members of my family more directly involved in things related to marketing our cattle, as well as beef. Marketing the cattle, while vital to any ranch, is not my priority interest. There are others here who can do that. Point: you exaggerate grossly when you claim you "can tell" much of anything about me, it is clear.

Do you, or don't you, believe Checkoff ads for beef have sold any beef? You obviously are defining "competition" for US beef as imported beef. I believe you are not totally accurate, if accurate at all, on that point. Our competition is OTHER PROTEIN sources, IMO. And those OTHER proteins are the "competition" checkoff ads are addressing.

I am pointing out that many consumers will go with the advertising hype of the Australian "clean, green, wholesome immage", when that beef is not verifiably any more "clean, green, wholesome" than much of the beef produced in the USA. It most likely is a wonderful product. But so is much of the beef produced in the USA, though not ALL beef produced in any country is at the top of the line. Maybe even more important, not ALL beef imported is the "crap" or "junk" as some of your R-CALF friends have described it.

So far as taking lessons from Normans product advertising, Beef Checkoff leaders have stood with science as the basis for our ads. I'm with them on that issue. We get the research to show the values of the nutrient profile of beef and relate that to being healthful for consumers, then advertise and educate consumers of the facts. Something that was "applied to our checkoff" from the beginning!

BTW, what have you done lately to communicate with checkoff leaders? Any cattle producer can and should be doing that. Ask some questions, too, and get yourself better informed about what has been and is being done, as well as sharing your ideas with staff and leaders.

MRJ
 

fedup2

Well-known member
Do you believe the USDA should stop the importing of this beef because they are deceiving our consumers with the ‘Illusion’ that their beef is safer? More wholesome? All the stupid consumers of this country might actually believe this ‘Illusion’ of safety? Kinda like fooling the poor ignorant Japanese consumers with the BSE tested illusion of safety! :roll:

Don’t we have to protect all these ignorant people from these “illusions” or just those we want to export to? :???: :? :roll:

Sorry MRJ, but it seems to me that R-calf may be working to limit imports, but with Creekstone & S Korea, the NCBA appears to be working just as hard to limit exports!
 

Murgen

Well-known member
Fedup, one simple question?

Without imports, would the US have the high quality exports, that their foreign customers have become accustomed to?
 

Sandhusker

Well-known member
MRJ, "Do you, or don't you, believe Checkoff ads for beef have sold any beef? You obviously are defining "competition" for US beef as imported beef. I believe you are not totally accurate, if accurate at all, on that point. Our competition is OTHER PROTEIN sources, IMO. And those OTHER proteins are the "competition" checkoff ads are addressing."

I do believe the checkoff adds have helped sell beef. The problem is, they have also helped sell the beef of our competition. Sure, other proteins are our competition as well, but the thinking that imported beef is not our competition completely amazes me. Do you think Ford sees motorcycle and airlines as competition, but not Toyota's cars? How can you say it is not competition when it replaces 20% of your product?

MRJ, "I am pointing out that many consumers will go with the advertising hype of the Australian "clean, green, wholesome immage", when that beef is not verifiably any more "clean, green, wholesome" than much of the beef produced in the USA."

If they will do that, they will also go for a pointed ad campaign that promotes US beef only. That ad campaign will make US producers more money than the generic one we have now.

MRJ, " Maybe even more important, not ALL beef imported is the "crap" or "junk" as some of your R-CALF friends have described it. "

Do you need to be reminded of what NCBA's Chandler Keys said about Mexican beef? Something about more diseases than a bordello?

MRJ, "BTW, what have you done lately to communicate with checkoff leaders? Any cattle producer can and should be doing that. Ask some questions, too, and get yourself better informed about what has been and is being done, as well as sharing your ideas with staff and leaders. "

I have talked to the closest member of the beef board to me. He agrees with me. He also says the NCBA has sold out to the AMI and needs to quit trying to get their name on every article about the checkoff. He's sick of you guys.
 

Murgen

Well-known member
How can you say it is not competition when it replaces 20% of your product?

It only replaces your product, if you have the product to sell!

If your domestic consumption is above your production, obviously you do not have enough to sell.
 

fedup2

Well-known member
Murgen writes: [Fedup, one simple question?
Without imports, would the US have the high quality exports, that their foreign customers have become accustomed to?"]

Why wouldn't we? What foreign customers demands would we not be able to meet right now?

And what has this got to do with the topic being discussed?

My point on this topic is the double standards being backed by a cattle group that says it is against creating any illusions of safety and backs the stopping of U.S exports because we may be deceiving our importers, yet does nothing to stop other countries from exporting that same illusion to this country!
 

Sandhusker

Well-known member
Murgen said:
How can you say it is not competition when it replaces 20% of your product?

It only replaces your product, if you have the product to sell!

If your domestic consumption is above your production, obviously you do not have enough to sell.

If consumption is above production, maybe we are selling our product too cheap.
 

Sandhusker

Well-known member
Fedup, "My point on this topic is the double standards being backed by a cattle group that says it is against creating any illusions of safety and backs the stopping of U.S exports because we may be deceiving our importers, yet does nothing to stop other countries from exporting that same illusion to this country!"

Well said.
 

Murgen

Well-known member
The US is fighting an up-hill battle against their protectionist policies to begin with.

You can't be a protectionist without anticipating the same reaction from your trading partners.

There is a reason why the US wants to export product that they don't even have as production!
 

Econ101

Well-known member
MRJ said:
Realizing fancy advertising campaigns by importers for their high end beef is NOT new, I've not noticed one with a celebrity name attached.

Aren't we a bit silly to believe US consumers will automatically choose US produced beef, just because it can be "presumed" to be of US origin, when imported high quality beef is labeled AND source identified?

In the Cow-Calf Weekly Joe Roybal ([email protected] tells about professional golfer, Greg Norman, known as "the great white shark" bringing out a new "luxury brand" of Australian beef to market in the USA.

The product has the name "Greg Norman Australan Prime" (GNAP)trademarked. It has a Waguy 350 day grain-fed, super-premium beef; and Greg Norman Premium, a 120 day grain-fed beef, plus Greg Norman 100% Aus. Beef patties and hot dogs.

GNAP is in partnership with Australian Ag Company (AAco), claiming more than 600,000 "BSE-Free cattle" on 24 stations and feedlots ranging over 22 million acres in Queensland and Norther Territory. For more info check www.gnaprime.com.au.

Norman believes there is a big future for these products in the USA because of "Australia's clean, green, wholesome image".

MRJ

MRJ, why do you want to continue to promote beef from outside of the U.S. when we have good quality beef right here in the U.S.?

Why do you not support bse-free cattle advertising from abroad but not here at home? (yes first you have to prove it)

Why do you seem to want to promote source verified beef from abroad instead of here at home?

We have all of these things here, in the U.S. and just like the NCBAer that you are, you promote foreign sources over U.S. sources.

Perhaps you can do a little research and promote some of the U.S. raised beef that meets the high standards of quality instead of foreign sources.

Oh, I forgot, you are an NCBAer. Party line tower. Globalism over producer concerns here.

Perhaps we can get all our beef from overseas, your bank can forclose on U.S. citizen producers, and you can then lease out all those ranches to rich hunters.
 

RobertMac

Well-known member
Murgen said:
How can you say it is not competition when it replaces 20% of your product?

It only replaces your product, if you have the product to sell!

If your domestic consumption is above your production, obviously you do not have enough to sell.

Murgen, have you learn nothing from Agman....consumption is production...we consume all that we produce, the only question is at what price. The USA cattle producer can produce ALL AND MORE THAN WE CONSUME if the price incentive is there. Why did Canada grow its cattle industry(and turned your back on your Canadian processing industry)...Tyson and Cargill gave you the price incentive to do so. I have no problem with HONEST COMPETITION(as MRJ and NCBA seem to be afraid of)...label your product and be honest with the consumer. Generic commodity beef has one major appeal...low price. And in that respect, pork and poultry have beef beaten...the only way to close that gap is with low cost cattle. Are you willing to give up profit potential to remain generic?
 

RobertMac

Well-known member
MRJ, NCBA could have promoted USA grassfed beef niche market as a source of increased omega-3 fatty acids(a scientifically proven fact), but told the consumer and the media to eat salmon!!!!!! Whose side are you on?????????????????? :mad:
 
A

Anonymous

Guest
Its gotten to the point that when I read an article and come to the words "NCBA said" or "USDA said", I automatically start laughing because I know it will be a joke-- either that or I have to laugh to keep from crying.... :lol:
 

RobertMac

Well-known member
Oldtimer said:
Its gotten to the point that when I read an article and come to the words "NCBA said" or "USDA said", I automatically start laughing because I know it will be a joke-- either that or I have to laugh to keep from crying.... :lol:

Sad, ain't it :cry: :lol: :cry: :lol: :cry:
 

Latest posts

Top