Realizing fancy advertising campaigns by importers for their high end beef is NOT new, I've not noticed one with a celebrity name attached.
Aren't we a bit silly to believe US consumers will automatically choose US produced beef, just because it can be "presumed" to be of US origin, when imported high quality beef is labeled AND source identified?
In the Cow-Calf Weekly Joe Roybal (
[email protected] tells about professional golfer, Greg Norman, known as "the great white shark" bringing out a new "luxury brand" of Australian beef to market in the USA.
The product has the name "Greg Norman Australan Prime" (GNAP)trademarked. It has a Waguy 350 day grain-fed, super-premium beef; and Greg Norman Premium, a 120 day grain-fed beef, plus Greg Norman 100% Aus. Beef patties and hot dogs.
GNAP is in partnership with Australian Ag Company (AAco), claiming more than 600,000 "BSE-Free cattle" on 24 stations and feedlots ranging over 22 million acres in Queensland and Norther Territory. For more info check www.gnaprime.com.au.
Norman believes there is a big future for these products in the USA because of "Australia's clean, green, wholesome image".
MRJ