A question for those focused on COOL and throwing up the walls. Have you given any thought to putting the same amount of effort and money into fighting this and the concern of what a 5-10% REDUCTION in meat consumption would do? It seems that anytime some politician or fading Hollywood star starts to sense a career decline they are only too happy to add their voice with the PETAs of the world to get some free publicity while beef producers have to hire their spokespeople.
Global warming becomes animal-welfare issue
Animal-rights groups are attacking Al Gore because "you just can't be a meat-eating environmentalist." Gore has been seen as the darling of environmental groups since An Inconvenient Truth won an Oscar last spring. But groups such as PETA and the Humane Society of the United States say the most inconvenient truth of all is that raising animals for meat contributes more to global warming than all the sport utility vehicles combined. The groups point to a study published last November by the United Nations Food and Agriculture Organization that states that the livestock business generates more greenhouse-gas emissions than all forms of transportation combined.
The well-funded animal-rights groups have launched advertising campaigns to gain Gore's attention and that of other Americans. Matt A. Prescott, manager of PETA's vegan campaigns, told the New York Times his group plans to send billboard-toting trucks to the Colorado Convention Center in Denver when Gore lectures there on Oct. 2. The billboards will feature a cartoon image of Gore eating a drumstick next to the tagline: "Too Chicken to Go Vegetarian? Meat is the No. 1 Cause of Global Warming." The Times reports that "even tiny pro-veggie operations are starting to squeeze dollars out of their shoestring budgets to advertise the eating meat/global warming connection."— Greg Henderson, Drovers editor