A meat packer in Cardiff, in Wales, UK, told Dr. Bob Church, according to Church himself, that when asked about labeling a meat product, "...we have all kinds of labels we can attach to the product, which kind would you like??"
Dr. Bob Church was one of the guys who came up with the idea known as "President's Choice." He was over there visiting and the plant told him that labeling was basically a game (not a quote) and that any label could be attached to the product so what the heck anyway!! Pick one!!!"
The average consumer when purchaing meat at the their local supermarket will look at the price, the color and the size of the steak!! The only part of the label that interests them is the price!! Get real with the lalbeling and relize that in the intrantional world, country of origin will likely become a world fact. BSE Tested may well be included and even BSE Free might even be adopted - so what!! Whatever it takes to enhance the market and no amount of whining on this board will do anything to change that fact!!
The bottom line is simple - you either want to sell your product or you don't. Which is it!! Get with the program or keep on whining about the sky falling??? Packers can and do put whatever labels on the product that make it look more desirable to the consumer and if that is what it takes to sell the product, that is what they do. How many "B Grade Steaks" have been tagged as Grade "A" beef. None you say??? The Packers wouldn't do that you say???? Wake up people!!! They do it each and every day!!!
Whatever it takes to sell their beef is what they will do and who is to say that the finished product coming out of their plants is Grade "A" or "B" when it is frozen and boxed. The difference is so slight that it generally goes unnoticed by the consumer, but the price the packer gets paid for the difference in cuts is staggering over the course of the plant's life.