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BEEF NEWS
U.S. beef sells out in one day in Japan

by Pete Hisey on 8/10/2006 for Meatingplace.com

The 5.1 tons of beef imported by Costco Wholesale Japan didn't last long. Piled into the meat cases of three Tokyo-area Costco stores on Wednesday morning, it was gone by late afternoon.

U.S. Meat Export Federation representatives were on hand, along with 60 representatives from Japanese media, to hand out samples of U.S. beef as well as literature cued to the "We Care" campaign USMEF has undertaken to reassure skittish Japanese consumers that beef from the United States is safe.

Some of the 60 media representatives jostle for a look at U.S. beef as it is stocked in a Tokyo Costco Wholesale Club. Photo: USMEF

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