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USMEF Says "Don't Listen to Jap Consumers"

Mike

Well-known member
Contact: Lynn Heinze 303-623-6328 [email protected]
Release: 09/27/2006


Keep Japanese Consumer Beef Surveys In Perspective, Seng Says


Suggested Lead: Surveys conducted by Japanese media with that country’s consumers have not always been favorable to U.S. beef. But Phil Seng, president and CEO of the U.S. Meat Export Federation (USMEF), takes all of these surveys in stride.

Cut #1 :17 – "There were consumer… ...opened last December."

According to Seng, many of the surveys can be set aside when moving forward with business.

Cut #2 :28 – "It’s the way… ...years in Japan."

Seng says working within the Japanese culture is a different experience.

Cut #3 :20 – "One of the things… ...trust in it."

USMEF is focusing on issues of concern to the Japanese as this country attempts to regain market share for U.S. beef.

Cut #4 :29 – "We’ve done a lot… ...able to provide."

Seng says the “We Care” campaign also includes consumer advertising and extensive sampling throughout Japan.

The U.S. Meat Export Federation is the trade association responsible for developing international markets for the U.S. red meat industry and is funded by USDA, exporting companies, and the beef, pork, lamb, corn, sorghum and soybean checkoff programs.

– USMEF –
 
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