RobertMac said:
MRJ said:
RobertMac said:
The "fat paradox" comes from consumers being told since the 1970s that fat is bad for their health with the bull's eye on BEEF!!!!!!! Until this propaganda is addressed and corrected...as in differentiating between animal fats (good for your health) and hydrogenated vegetable fats (trans fats...bad for your health)...beef will never regain market share! Unfortunately, most in the beef industry have bought into the propaganda.
RobertMac, have you bothered to check out the current research projects re. fatty acids and their effect on the diet of humans involving the Beef Checkoff?
MRJ
MRJ, do you and the Checkoff/NCBA understand that your current research is about twenty years behind????????????????????? And the counter message to "fat is bad" is well over thirty years behind???????
RM, do you KNOW what the Checkoff and NCBA are doing re. fat research, or are you assuming?
Were credible, acccredited, peer reviewed researchers working on beef fatty acids twenty years ago?
You know that the Pillsbury's of this world had the bull by the horns with their deep pockets to promote the oils and hydrogenated fats as superior to animal fats back then.
You also know that the Beef Checkoff was a fledgling enterprise that had to accept the then current best of science and fight our way up by showing that beef was one of very few foods actually consumed at LESS than optimum 3 ounce servings (actually about two ounces per day after taking away the offal numbers used in previous measurements).
Beef advertising as having NATURALLY occuring, healthful fats will be the wave of the future.......but must have our ducks line up properly with irrefutable, scientific documentation of the facts before we can roll it out.
That is how and why NCBA has the excellent reputation they enjoy.....our insistence upon accuracy and honesty in claims for beef, along with all other endeavors of the group.
MRJ
The beef checkoff has to live and act within the realities of accepted information to a degree.
Asking the questions that have led to research to verify what some cattle producers and others have KNOWN instinctively has not happened as fast as most of us would prefer.
Breaking down the barriers of what was believed about animal fats did not happen overnight, and we WERE working on it long ago.