Maxine - The simplest thing that could be changed in the checkoff law is that all funds collected on US beef/cattle be used to promote US beef- anything else could be used for generic beef ads or for beef and technical research....
Once I'd love to see a checkoff funded ad that said
"Not Just Any Beef- USA Raised Beef- Ask for It"
If our competing countries are going to and already are advertising their product- and some are spending much more than $1/hd-- then the US should too......Its sad that it appears NCBA has no pride in their country or their product.....
As far as the posts on the NCBA's misuse of the checkoff funds- I don't buy your dumb act anymore- if you're truly that dumb or forgetful, you have my sympathy-- but I'm not going to waste my time reposting posts that have been on here many many times... I and many others posted numerous situations (which you quickly with your NCBA bias seem to forget- go back and research the archives Maxine- there are pages of situations)-- even Monte Reese admitted to me that it was a problem that he was afraid was going to get the checkoff into trouble...
Like I told him- I don't want my checkoff dollar used to buy ads or promotions that NCBA associates their name with, or sticks their logo on, or uses to promote themselves or recruit membership with... I do not want my dollars connected even indirectly to an organization that actively lobbies for and promotes lying, cheating and deceiving the US consumer just because they sold out to the packer mafias operating style of fraud....
He understood- because he said he has received complaints from others over the same thing- and sounded frustrated with the problems he was having reining in the NCBA.....But its kind of tough for the CEO when they run the board that hires and fires you...