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What if I told you Mcool would add value to canadian beef..

HAY MAKER

Well-known member
If you had a decent marketing plan ?
good luck

PS............Canada suspends WTO complaint about COOL
Wednesday, January 14, 2009, 12:10 PM

by John Perkins

Canada’s department of Agriculture and Agri-Food has announced it will suspend their complaint to the World Trade Organization regarding Country of Origin Labeling. In a conference call, Canada's Minister of Agriculture and Agri-Food Gerry Ritz stated that they will continue to monitor the situation, but as of right now, Ottawa is pulling back.

This follows weeks of negotiations between the U.S. and Canada, eventually reaching a compromise that would allow for joint U.S./Canada labeling. According to the French Press Agency, the U.S. imports roughly $4 billion in pork and beef from Canada annually. Bilateral trade during 2007 totaled $32.3 billion.
 

Big Muddy rancher

Well-known member
Haymaker, a lot of the high end restaurant trade is Canadian beef. Canadian Beef Information Center(BIC) has done lots of work with food service and top chefs. The problem come when feeders are discriminated against by feedlots because not all packers would segregate cattle.
 

Sandhusker

Well-known member
Big Muddy rancher said:
Haymaker, a lot of the high end restaurant trade is Canadian beef. Canadian Beef Information Center(BIC) has done lots of work with food service and top chefs. The problem come when feeders are discriminated against by feedlots because not all packers would segregate cattle.

Some packer will step up if there is money/demand for it and the feeders will follow. That is how a competitive market is supposed to work.
 

Kato

Well-known member
1/9/2009 8:13:00 PM

Agriculture and Agri-Food Canada has created a new market access secretariat, with which it expects to better co-ordinate the expansion of ag exports, particularly for Canada's beleaguered cattle sector.

The move was one of two pledges Friday from federal Agriculture Minister Gerry Ritz, along with a promise to pursue "commercially significant" access to international export markets for Canadian beef.

The secretariat (typically an agency set up as a permanent, administrative department of government) is meant to "better co-ordinate government initiatives with producers and industry to aggressively and strategically go after new markets and keep pace with international competitors," the government said in a release Friday.

The secretariat is expected to include a range of trade experts to promote Canadian ag and agri-food exports worldwide.

Ag industry groups and experts have long urged Ottawa to devote added energy to diversifying export markets beyond the United States, particularly through bilateral trade agreements.

"Access to a variety of markets around the world is critical to moving all cuts of our animals and is the only means of maximizing the total value for the industry," said Joe Bouchard, president of the Manitoba Cattle Producers Association (MCPA), in a separate release Friday.

AAFC said Friday that the new secretariat is meant to work toward broader access for agricultural and agri-food products in "promising" markets such as Mexico, Russia, China, Hong Kong, Indonesia, Japan, Korea and Saudi Arabia.

Brad Wildeman, president of the Canadian Cattlemen's Association (CCA), said in a separate release Friday that the work of a market access secretariat could "significantly" improve the bottom line for Canadian producers, resulting in as much as $100 per head increase in values for Canadian cattle.

"With the co-ordinating efforts of the secretariat's trade experts, industry and government trade initiatives will work cohesively to promote agricultural exports worldwide and work to effectively eliminate any technical barriers to Canadian exports," said Wildeman, the president of Pound-Maker Agventures, a beef feedlot and fuel ethanol firm at Lanigan, Sask.

The potential return on Ottawa's investment in such a secretariat is "enormous," MCPA said Friday, citing the need for a separate entity with the "appropriate credentials" to expand markets for livestock producers.

"We need the secretariat to get down to business right away to increase our opportunities for marketing our high quality product worldwide," said Bouchard, a cattle producer at Fisher Branch, Man.

Staged process

The pledge to pursue "commercially significant" beef market access is considered to be the first step in a staged process leading to full worldwide market access, a process recommended by the World Organization for Animal Health (OIE), AAFC said.

"We agree with producers that Canada needs to get a foot in the door in many international markets while we remain committed to our goal to securing full OIE access for Canadian beef products around the world," Ritz said in AAFC's release.

"Closed markets have cost Canadians billions of dollars since 2003, plus thousands of jobs in the meat industry," CCA foreign trade chair Travis Toews in the CCA's release. "These first steps will begin to open doors."

Only two of Canada's top 10 markets, prior to the detection of Canada's first home-grown case of BSE in 2003, have since fully lifted market restrictions, the CCA said.

This despite OIE guidelines that state full trade in all beef products should resume, provided that specified risk materials (SRMs, the tissues in cattle known to harbour the proteins that cause BSE) are removed, the CCA said.

AAFC said its two pledges are on the advice of the Beef-Cattle and Pork Value Chain Roundtables. "The roundtables have provided excellent advice which will form the foundation of our continued work to open new markets and to level the playing field for our exports," Ritz said.

As well, we have people working hard in the U.S. to promote Canadian beef, especially to the higher end market sector. They are on the road to all kinds of various trade shows and such. So I guess that means our hard earned checkoff dollars are going to promote American beef now that there will be mixed beef labels eh? :wink:
 

HAY MAKER

Well-known member
OTTAWA — Ottawa is putting on hold a World Trade Organization complaint on livestock exports after the United States revised labelling regulations that threatened Canadian beef and pork exports.

Agriculture Minister Gerry Ritz said Tuesday the U.S.'s final rule on country-of-origin labelling, called COOL, has given Canadian cattle and pork exporters what they had asked for.

Trade on fresh beef and pork was disrupted last October after Washington put in place rules requiring Canadian livestock to be segregated on U.S. feedlots and clearly tagged that they are free from mad cow disease.

The final regulations still require U.S. livestock to be so labelled, but also allow the option of identifying product as deriving from a combination of U.S. and Canadian livestock.

Ritz said in a conference call from India that the new labelling requirements recognize the industry is integrated and should end discrimination against Canadian imports.

He said the $4-billion Canadian industry had taken a hit during the period, but said export levels and prices should soon return to normal. He did not say how much the industry had lost in the interim.

Ritz said Canada will continue to monitor trade in the sector and ensure no unfair practices continue. In the meantime, Canada will shelve its complaint at the WTO, but not completely withdraw it.
 

wdcook

Well-known member
Sandhusker said:
Big Muddy rancher said:
Haymaker, a lot of the high end restaurant trade is Canadian beef. Canadian Beef Information Center(BIC) has done lots of work with food service and top chefs. The problem come when feeders are discriminated against by feedlots because not all packers would segregate cattle.

Some packer will step up if there is money/demand for it and the feeders will follow. That is how a competitive market is supposed to work.

Why didn't Walmart or "some packer" jump at the chance at providing consumers with US verified born, raised, and processed beef, pre COOL?

"That is how a competitive marketis supposed to work." isn't it Sandy?
 

HAY MAKER

Well-known member
wdcook said:
Sandhusker said:
Big Muddy rancher said:
Haymaker, a lot of the high end restaurant trade is Canadian beef. Canadian Beef Information Center(BIC) has done lots of work with food service and top chefs. The problem come when feeders are discriminated against by feedlots because not all packers would segregate cattle.

Some packer will step up if there is money/demand for it and the feeders will follow. That is how a competitive market is supposed to work.

Why didn't Walmart or "some packer" jump at the chance at providing consumers with US verified born, raised, and processed beef, pre COOL?

"That is how a competitive marketis supposed to work." isn't it Sandy?


Why would they ?.......with the vague labeling laws we had,packers used the USDA stamp to dupe the public into thinking they were buying *USA* beef..................good luck
 

HAY MAKER

Well-known member
wdcook said:
Haymaker that is just one of the many reasons that I do not believe COOL will benefit beef producers.

Well,let me tell you a short story about M COOL,maybe you have heard of a pretty well known base ball pitcher that retired,in the Houston Tx area,got him a small herd of beef masters and developed a good market for his beef,home grown all natural grass blah blah etc...............life is good,along comes M COOL,now we see the beef labeled "product of USA and mexico" I will let you guess about the all natural no growth hormone deal in mexico.....................good luck

PS Its my humble opinion M COOL will work,as its going to be a hard sell,pricing beef from south America to compete with points north. Packers know that.
 

Kato

Well-known member
Getting back to the subject of the thread, maybe we do have a bit of a marketing plan............

1/17/2009 2:21:00 PM


The Canadian government has reached an agreement in principle to begin restoring Canadian beef producers' market access to Hong Kong.

The agreement, which federal Agriculture Minister Gerry Ritz announced Friday from Hong Kong, "immediately expands key export opportunities for Canadian beef and sets out a clear time table to open that market to all commercially-significant Canadian beef exports," the government said.

The announcement followed a meeting between Ritz and Hong Kong's secretary for food and health, Dr. York Chow, the government said.

The agreement calls for Canada to meet Hong Kong's "high quality and safety standards" so as to complete a "staged process" by the end of 2009.

Ritz, who called the agreement a "breakthrough for Canadian beef exporters," said he's confident Canada can meet "and exceed" Hong Kong's terms by year's end.

The first stage of the process gives Canadian beef producers access to the Hong Kong market for rib cuts and most bone-in beef products (except for vertebral column cuts) from cattle under thirty months of age (UTMs).

Then, the government said, after Canada meets Hong Kong's requirements during the first four-month phase-in period, Hong Kong would allow Canadian exports of rib cuts, boneless beef and offal from all Canadian cattle.

If Hong Kong's remaining requirements are met by the end of 2009, it would then open its borders to all remaining Canadian UTM beef exports, including T-bones and porterhouse steaks.

The Canada Beef Export Federation estimated in Ritz's press release Friday that the improved access could mean an increase in Canadian beef exports to Hong Kong by as much as $26 million, almost doubling Canada's current exports.
 

Tex

Well-known member
Kato said:
Getting back to the subject of the thread, maybe we do have a bit of a marketing plan............

1/17/2009 2:21:00 PM


The Canadian government has reached an agreement in principle to begin restoring Canadian beef producers' market access to Hong Kong.

The agreement, which federal Agriculture Minister Gerry Ritz announced Friday from Hong Kong, "immediately expands key export opportunities for Canadian beef and sets out a clear time table to open that market to all commercially-significant Canadian beef exports," the government said.

The announcement followed a meeting between Ritz and Hong Kong's secretary for food and health, Dr. York Chow, the government said.

The agreement calls for Canada to meet Hong Kong's "high quality and safety standards" so as to complete a "staged process" by the end of 2009.

Ritz, who called the agreement a "breakthrough for Canadian beef exporters," said he's confident Canada can meet "and exceed" Hong Kong's terms by year's end.

The first stage of the process gives Canadian beef producers access to the Hong Kong market for rib cuts and most bone-in beef products (except for vertebral column cuts) from cattle under thirty months of age (UTMs).

Then, the government said, after Canada meets Hong Kong's requirements during the first four-month phase-in period, Hong Kong would allow Canadian exports of rib cuts, boneless beef and offal from all Canadian cattle.

If Hong Kong's remaining requirements are met by the end of 2009, it would then open its borders to all remaining Canadian UTM beef exports, including T-bones and porterhouse steaks.

The Canada Beef Export Federation estimated in Ritz's press release Friday that the improved access could mean an increase in Canadian beef exports to Hong Kong by as much as $26 million, almost doubling Canada's current exports.

Good news, Kato. I am afraid that with what they are doing to our budget here in the U.S., our dollar may not be worth much in the future compared to other currencies. This might be the door you need opened for future markets.
 

Kato

Well-known member
Why thank you. :D

As for currencies, ours has tanked too. It is fairly well linked to the price of oil. And we all know where that is. 8)
 

RobertMac

Well-known member
wdcook said:
Sandhusker said:
Big Muddy rancher said:
Haymaker, a lot of the high end restaurant trade is Canadian beef. Canadian Beef Information Center(BIC) has done lots of work with food service and top chefs. The problem come when feeders are discriminated against by feedlots because not all packers would segregate cattle.

Some packer will step up if there is money/demand for it and the feeders will follow. That is how a competitive market is supposed to work.

Why didn't Walmart or "some packer" jump at the chance at providing consumers with US verified born, raised, and processed beef, pre COOL?

"That is how a competitive marketis supposed to work." isn't it Sandy?
Same answer to both points...the large packers that process 80-90% of fed cattle in both countries have bought up and shut down or simply run out of business the small and medium packers that would make up a competitive market.
 

mwj

Well-known member
RobertMac said:
wdcook said:
Sandhusker said:
Some packer will step up if there is money/demand for it and the feeders will follow. That is how a competitive market is supposed to work.

Why didn't Walmart or "some packer" jump at the chance at providing consumers with US verified born, raised, and processed beef, pre COOL?

"That is how a competitive marketis supposed to work." isn't it Sandy?
Same answer to both points...the large packers that process 80-90% of fed cattle in both countries have bought up and shut down or simply run out of business the small and medium packers that would make up a competitive market.

Are you saying that Walmart is not big enough to tell the packers what they want to purchase :shock:
 

RobertMac

Well-known member
mwj said:
RobertMac said:
wdcook said:
Why didn't Walmart or "some packer" jump at the chance at providing consumers with US verified born, raised, and processed beef, pre COOL?

"That is how a competitive marketis supposed to work." isn't it Sandy?
Same answer to both points...the large packers that process 80-90% of fed cattle in both countries have bought up and shut down or simply run out of business the small and medium packers that would make up a competitive market.

Are you saying that Walmart is not big enough to tell the packers what they want to purchase :shock:
Isn't the answer obvious...Wal-Mart is about lowest prices and lack of competition too.
 

Sandhusker

Well-known member
wdcook said:
Sandhusker said:
Big Muddy rancher said:
Haymaker, a lot of the high end restaurant trade is Canadian beef. Canadian Beef Information Center(BIC) has done lots of work with food service and top chefs. The problem come when feeders are discriminated against by feedlots because not all packers would segregate cattle.

Some packer will step up if there is money/demand for it and the feeders will follow. That is how a competitive market is supposed to work.

Why didn't Walmart or "some packer" jump at the chance at providing consumers with US verified born, raised, and processed beef, pre COOL?

"That is how a competitive marketis supposed to work." isn't it Sandy?

Because they can make a lot more money buying foreign, slapping a USDA label on it, and passing it off as US. They get the best of both worlds.
 

mrj

Well-known member
Sandhusker, still up to your old tricks of telling us consumers are too stupid to find out for themselves that USDA CHOICE is ONLY a quality label and that we need another government program or law (COOL) to save them from their own stupidity. Sad!
 
A

Anonymous

Guest
mrj said:
Sandhusker, still up to your old tricks of telling us consumers are too stupid to find out for themselves that USDA CHOICE is ONLY a quality label and that we need another government program or law (COOL) to save them from their own stupidity. Sad!

And there is old Maxine- up to her old tricks of kissing the rear end of the Packers and Multinational Corporates.... :wink: :p
Which is no surprise tho as she is a Kool Aid drinker of the biggest bunch of Packer/Corporate rear kissers in the country-- that still falsely puts themselves out to be a cattlemans organization-- NCBA.....
 

RobertMac

Well-known member
Sandhusker said:
Because they can make a lot more money buying foreign, slapping a USDA label on it, and passing it off as US. They get the best of both worlds.
You're right, mrj, it is sad that the packers would do it, but true.
 

Sandhusker

Well-known member
mrj said:
Sandhusker, still up to your old tricks of telling us consumers are too stupid to find out for themselves that USDA CHOICE is ONLY a quality label and that we need another government program or law (COOL) to save them from their own stupidity. Sad!

They're not too stupid to find out, they just have no reason to think otherwise when they see the USDA stamp, so they don't bother. Why would they?
 
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