http://www.nytimes.com/2014/03/03/us/politics/democrats-try-wooing-ones-who-got-away-white-men.html?hp&_r=1
Democrats generally win the votes of fewer than four in 10 white men. But they win eight of 10 minority voters and a majority of women, who have been a majority of the national electorate since 1984, while white men have shrunk to a third, and are still shrinking.
White male voters have been crucial in some past midterms, most clearly in 1994, when they helped Republicans take control of the House for the first time in 40 years, and again in 2010.
And this year, Democrats, hobbled by Mr. Obama’s sagging popularity, are defending many red-state Senate seats, including some in places with few members of minorities, like West Virginia. A big reason for Democrats’ emphasis on raising the minimum wage is the polling proof that the issue resonates with all groups, including white men. In Michigan, Mr. Houston is leading an effort to place a minimum-wage increase on the November ballot and said it “really polls well with white men.”