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Ranchers.net

With all the talk about captive supplies, quality, yield etc, I thought I'd start a thread wondering who you are producing for, the customer or the consumer?

My feeling is that if you are selling into a cash market, you are producing for the customer(packer) If you are producing and selling into a grid or Branded beef product, you are producing for the consumer.

How do we get to producing more for the consumer wants/desires and creating the demand that is needed in the beef industry?

I know Randy is producing for the consumer! Are there any others?

I won't post any articles by Gary Smith, until later in the discussion, but I was just wondering what your thoughts are? Are you selling on average? Or producing a product that fills a specific niche, and getting paid for hitting a specific target?
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