Reader, I hope you don't think that I believe in misrepresenting a product in the name of consumer confidence. What I do believe in, is doing a risk assesment of lying to the public and being straight forward about any risks involved. By having a long term strategy about PR, and letting the consumer know about "today's" science you will be far better off than lying now and trying to cover tracks at a later date.
Everybody involved with this whole mess has been guilty of speaking for today and not for tomorrow. But the most guilty of this is R-calf. Forward thinking is not in their action plan what so ever.
It seems their only plan is to take advatage of the situation now and deal with consequences later.
Tam and others, have been accused of saying that "they wish the US would find a case", that's not the point of our posts. The point is that unlike today, R-calf is hurting the demand for Canadian product, it might even be worse for US and Canadian product(beef in General) if they get their message across to the consumer world wide. That is where the real damage will be done.
In the UK, beef demand is slowly increasing again, because they are expressing "one voice" "BEEF is safe due to safeguards in place" But here in North America we are saying, 'Safeuards don't work, better not eat beef" for proof of this look at how the Japanese are stalling.
If the "true science" isn't available yet, why would they take anybody else's beef.
But, I guess that doesn't matter, fill your own pockets, forget about other beef producers and your Children's economic future of producing safe beef!