An email I received today:
If any of you watched the Neil Cavuto segment today on Fox News, then you know that there was a doctor on the show who discussed the downer cow issue in California. Her answer to the problem was to become a vegetarian and not eat beef so as not to get mad cow disease. Well you and I know that this is not a human health issue, people do not get mad cow disease, but apparently she does not know this and is alarming our consumers. I thought you would like to know that I contacted the Cattlemans Beef Board/NCBA joint issues management, Jacque Matsen, Director of Issues Management and she said; “We have seen the segment and will be responding as appropriate. You should know we have received follow-up requests from Neil Cavuto’s producer and provided them with beef industry perspective and spokesperson opportunitites.”
I thought you would like to know that your check-off dollars are at work protecting your product and you the producer from misinformation that could harm consumer demand.